Renato Bisignani appointed Group Chief Marketing & Communications Officer of Sanlorenzo
by Sanlorenzo 14 Mar 02:41 PDT
Renato Bisignani © Sanlorenzo Yachts
Mr. Massimo Perotti, Executive Chairman of Sanlorenzo, has announced Renato Bisignani's appointment as Group Chief Marketing & Communications Officer.
With a degree in Economics and Management from Bocconi University, over the past twenty years Renato has gained significant experience in prestigious international positions within the automotive and luxury segments. He began his career at Renault, in the Formula 1 division, before moving on to Ferrari where, over the course of six years, he held various positions, from Business Development Manager to Head of Communications and Head of Marketing & Partnerships.
In 2016, he joined Formula E as a manager in the marketing, communications and digital areas, contributing to the development and launch phases of the innovative startup for the world's most powerful all-electric racing championship. In 2021, he joined Aston Martin as Head of Global Marketing and Communications, playing a pivotal role in repositioning the brand within the ultra-luxury and high-performance segment.
At Sanlorenzo, leading the Brand, Marketing & Communications division, Renato will work closely with the company's top management to develop and implement new strategies aimed at further strengthening the brand identity and enhancing the Group's global visibility.
"We are pleased to welcome Renato to our team, which grows bigger and more diverse year after year," stated Mr. Massimo Perotti, Executive Chairman of Sanlorenzo. "The decision to bring in a talented manager with extensive experience in the high-end luxury sector will allow Sanlorenzo, as well as Bluegame and Nautor Swan, to continue achieving significant success, strengthening our position in the segment".
Renato Bisignani, Group Chief Marketing & Communications Officer of Sanlorenzo, added, "I am extremely proud and enthusiastic to work alongside such a visionary entrepreneur and a true innovator in the yachting industry like Mr. Perotti. Over the past twenty years, he has transformed Sanlorenzo into a symbol of Italian excellence and a global leader in the sector. Together with a highly skilled team, we now embrace the challenge of projecting Sanlorenzo into a future vision, while respecting the authentic values of the brand".
Following the recent organizational restructuring, this appointment reaffirms Sanlorenzo's commitment to strengthening its management team with experienced professionals who will contribute to the continued growth of the brand.