NMMA recognizes boat dealers with 2021 Marine Industry Customer Satisfaction Index Awards
by National Marine Manufacturers Association 19 May 2022 17:31 PDT
Marine Industry Customer Satisfaction Index (CSI) © National Marine Manufacturers Association
The NMMA today announced boat dealer recipients of the 2021 Marine Industry Customer Satisfaction Index (CSI) Awards. The 2021 CSI Awards honor 942 boat dealers for customer satisfaction excellence in sales and 916 boat dealers for excellence in continued service.
For the sixth consecutive year, NMMA is using dealer satisfaction data collected through the Marine Industry CSI program to recognize boat dealers who actively measure customer satisfaction and pursue continuous improvements to better serve their customers.
"Marine dealers play a critical role in attracting consumers into boating by delivering an outstanding sales experience, and more importantly, retaining boaters by ensuring we as an industry exceed the expectations of ongoing and superior customer service," said Robert Newsome, senior vice president of operations for NMMA. "We applaud the 2021 CSI Award boat dealer recipients for continuously raising the bar of what it means to deliver exceptional customer satisfaction."
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