Please select your home edition
Edition
Vaikobi 2019AUG - Leaderboard 1

Australian Sailing launch new Discover Sailing campaign - Welcome to our Playground

by Carinda Palmer 16 Sep 13:41 PDT
Discover Sailing campaign - Welcome to our Playground © Australian Sailing

Australian Sailing are excited to release their new Discover Sailing marketing campaign - "Welcome to our Playground".

This campaign focuses on sailing's major point of difference: its amazing on-water locations and natural field of play.

The goal is to amplify a simple message: Sailing is a safe, friendly sport which takes place on the most beautiful playground on earth.

Aimed at helping clubs as they get back out on the water, the campaign is designed to:

  1. Provide clubs with a fresh message to use when promoting and advertising the strengths of sailing in a changed recreational landscape
  2. Grow awareness of and interest in sailing, with a key message of getting down to your local sailing club to discover the sport
  3. Provide clubs with templates and imagery to help amplify the message

The release of this campaign will vary state by state led by the COVID restrictions and guidelines for each region. Australian Sailing will commence roll out the 'Welcome to our Playground' campaign across its website and social media channels from mid September 2020. This will be supported by a targeted outdoor, radio and online advertising campaign leading into Summer.

Each week Australian Sailing will showcase the best images from clubs around Australia as they get back on the water using the hashtag #WelcomeToOurPlayground & #DiscoverSailing

As the Australian population looks to explore activities and holiday locally like never before it's a great time to Discover Sailing!

Related Articles

2020 Australian Sailing Awards
Slingsby and Darmanin reprise top honours Tom Slingsby and Lisa Darmanin have taken out top honours at the 2020 Australian Sailing Awards, with the Olympic-medal winning athletes being crowned Male Sailor of the Year for the 4th time and Female Sailor of the Year for the 3rd time respectively. Posted on 23 Oct
Trailblazing Gold
20 years on from Australia's first Paralympic sailing gold medal After Australia's Olympic sailors turned Sydney Harbour into a golden pond at the 2000 Games, the Australian Paralympic sailing team of Noel Robins OAM, Jamie Dunross OAM and Graeme Martin OAM were under pressure to perform. Posted on 22 Oct
Riding the waves: Nacras camp in Ballina
Whales, dolphins, pelicans, and sailing Throughout the course of Autumn and Winter, the Australian Sailing Team has used many venues up and down the East Coast of Australia as training grounds. Posted on 16 Oct
Sydney 2000 and its sailing legacy
Olympians talk about their most cherished memories The Sydney 2000 Olympics is up there as one of the of the great moments in Australian sailing history. Against the backdrop of Sydney Harbor the Australian Sailing Team delivered most successful Olympic performance yet, claiming an impressive four medals. Posted on 28 Sep
Olympians empower health with Wellbeing Week
Wellbeing Week will showcase how Australians can improve their mental health and wellbeing Olympic champions, Tokyo 2020 hopefuls and a global music star will help empower athletes' mental health this September, as the AOC released the official lineup of 12 athletes and experts for Wellbeing Week, presented by Allianz. Posted on 27 Aug
Australian Sailing to strengthen Youth Pathways
Working group to review the State Underpinning Performance Pathway Programs A working group was formed which included representatives from the Australian Sailing (AS Board), State Association Boards, Coaches, Club representatives and relevant Australian Sailing (AS) staff. Posted on 26 Aug
Palk & Brett to guide Australia's foiling future
Foiling is set to explode ahead of the Paris Olympics in four years time Foiling is set to explode at the Paris Olympics in four years time, with kite foil racing set to make its debut and the iQFoil confirmed to replace the RS:X as the Men's and Women's sailboard equipment. Posted on 7 Aug
Australian National & State Youth Champs update
The 2021 Australian Youth Championships have regrettably been cancelled The 2021 Australian Youth Championships have regrettably been cancelled after a joint decision by Australian Sailing and host club the South of Perth Yacht Club and partner Club, Royal Perth Yacht Club). Posted on 31 Jul
2021 Australian Yachting Championships update
Australian Sailing will now be exploring options to hold the event from mid-2021 The 2021 Australian Yachting Championships that were scheduled to be held in January next year have been postponed after a review by Australian Sailing. Posted on 22 Jul
Australian Sailing Team at Coffs Harbour (video)
Joining the whales at Coffs Harbour recently has been the Australian Sailing Team. Joining the whales at Coffs Harbour recently has been the Australian Sailing Team. We went there when the Men's Laser, 470 and Finn squads were training vigorously, and applying that strong work ethic they are so well known for. Posted on 9 Jul
Doyle Sails 2020 - Redefining Boundaries 728x90 BOTTOMSOUTHERN-SPARS-AGLAIA-SPARS_728X90 BottomNorth Sails 2019 - NSVictoryList - Footer