Monte Carlo Yachts in Asia: a decade in retrospect
by MCY Asia 21 Jul 2018 01:38 AEST
MCY in Hainan, China © Monte Carlo Yachts
The year 2018 heralds the 10th anniversary of Monte Carlo Yachts' foundation. Over the course of a decade, the pioneering Italian luxury yacht builder has established itself as a globally-respected brand with seven award-winning iconic models as well as a groundbreaking modular construction process and naval architecture resulted in unlimited customization.
Within the global yachting world, MCY models are lauded at boat shows around the world. As an important market for the brand, Asia is currently bearing witness to its fast and steady growth.
Monte Carlo Yachts has taken a keen role in Asia's most important luxury lifestyle events and boat shows. The gorgeous MCY fleet frequently makes an appearance at the likes of Hainan Rendez-vous, the Singapore Yacht Show, Phuket Rendez-vous, and the Ocean Marina Pattaya Boat Show.
As well as maintaining a strong presence in the area, MCY models have also brought home heavy-weight accolades in Asia. Shortly after the first model in the MCY collection—the MCY 76—was launched in 2010, she was named Best Production Motor Yacht (51 to 80 feet) at the Asia Boating Awards, honoring the yachting industry's best in Asia. In 2013, the mini-mega MCY 65 yacht received recognition during the Shanghai Boat Show. The MCY 105—the largest model in the collection—won Robb Report China's Best of the Best Awards in 2017. The MCY 86, MCY 80, and MCY 96 have all won major prizes at the Asia Boating Awards. The MCY 96 was also named Best International Motor Yacht (24m-30m) at the 2018 Christofle Yacht Style Awards.
Monte Carlo Yachts is gaining momentum within Asia's yachting community. Hong Kong—a city with a rich sailing culture and sound infrastructure—is always chosen as the Asian launch platform for new MCY models. It also hosts a solid base of MCY customers, including the owners of the first two MCY 105s. Meanwhile, coastal cities like Hainan are the Mainland Chinese hubs for MCY models, where the yachts are seen anchored elegantly in marinas or cruising at sea. In East Asia, MCY models are warmly received in Thailand. An MCY 96 was sold on the Thai market even before her official launch last September. More MCY models will hit the Asian waters.
As the brand enters its next exciting decade, Monte Carlo Yachts will continue to invest in Asia, working closely with its dealer network including Asia Yachting, Simpson Marine and Tam Son Yachting to build a stronger presence of Monte Carlo Yachts in the area, providing every owner with an outstanding yachting experience.