Gold Coast Marine Centre rebranded as The Boat Works

by David Whyte on 19 Nov 2011 Boasting new infrastructure and an expansion of services, the Gold Coast Marine Centre has unveiled their new identity and direction as The Boat Works, a comprehensive flagship marine service.

Tenants, contractors, staff and management witnessed a first look at the new name and branding with signage revealed onsite the Coomera facility within the Gold Coast’s internationally renowned Marine Precinct.

'There was an extremely positive response to our new branding. All the key players involved seem very excited about the new era for our centre,' says David Whyte, General Manager of The Boat Works.

'We believe that our new name and identity better represents the comprehensive and industry leading offering of marine services that the business now provides.'

Situated in the marine hub of South East Queensland, The Boat Works offers an innovative boatyard, marina, boat storage and business opportunities in the form of retail and factory space leasing options across 9.2 hectares of sheltered Coomera riverfront. The change comes after 10 years of successful operation as the Gold Coast Marine Centre and substantial growth and investment in the onsite facility.

'With the recent completion of our new refit bays and retail factories, The Boat Works is now a complete one-stop-shop for servicing, repairs, refits, storage and new boat builds up to 85 feet in length,' says Whyte.

The first grade facilities include a conventional 70 tonne Boat Lift that works in tandem with a 45 tonne Sea Lift, which is the first of its kind in the Southern Hemisphere.

The purpose-built Sea Lift precisely handles wide-beam vessels like catamarans, houseboats and larger commercial craft, moving them safely out of the water so work can take place. It allows a broad range of craft to receive out-of-the-water services, including all types of commercial and pleasure craft, mono and multi hull, up to 85 feet in length.

The Boat Works now maintains a professional marine village complete with a boat supplies store and a vast array of specialist marine trades and local businesses operating in one efficient and modern space. Qualified marine engineers, plumbing, electrical specialists and talented boat builders all conduct business from the complex.

The space has also seen recent growth in retail factories that include recognized brands like Lightwave, Kingfisher, Belize and Fairline.

Professional services covering all facets of the marine industry are now available onsite. One boat can receive any number of services, from simple repairs to major overhauls, engineering work, painting or antifouling. The Boat Works directly offers hardstand space, three types of storage options and berths for casual or long-term leases.

The Boat Works is a rare comprehensive solution in the Australian marine industry. It has maintained competitive prices and a longstanding philosophy of personal and genuine customer care. These core qualities have encouraged clients to travel from further afield to use the growing services the complex offers.

More at www.theboatworks.com.au