Online advertising- fastest and cheapest way to reach marine audiences

by Brendan Maxwell - TetraMedia on 13 Apr 2010 Around the world more sailors, boaters and marine industry readers obtain their news information online than in all the yachting and marine industry magazines combined.

Event organisers and Clubs, brokers, agents, manufacturers, and suppliers should look at allocating significant promotional and advertising budgets to on-line marine media.

Who should they be working with?

TetraMedia’s stable of online news sites Sail-World.com, Powerboat-World.com and MarineBusiness-World.com is the largest marine news and information group in the world, with 17 marine sites world wide. In February 2010 these sites had 190,000 unique visitors.

With the rapidly growing importance of the Asian market, MarineBusiness-World.com, Powerboat-World.com, the Asia-Pacific editions and Sail-World.com/Asia will shortly begin publishing both Chinese and Thai language content on their websites.


Sail-World.com - the largest sailing news audience world-wide

With Asian, Australian, New Zealand, US, Canadian, UK and European racing editions, as well its US, Canadian, Australia and International Cruising sites – Sail-World.com is easily the largest sailing news network in the world. It has 45,000 North American subscribers, easily the largest sailing newsletter audience in North America. It has 40,000 subscribers in the Asia-Pacific. Its first Sydney to Hobart newsletter for 2010 will go to 100,000 subscribers world-wide.

Sail-World.com is a mainstay source of information for serious racing sailors, because it is more event-oriented than any other sailing news group in the world. It covers offshore racing, keelboat regattas, match racing, Olympic classes and a host of off the beach classes – the lot!

Whilst major industry advertisers recognise that Sail-World.com helps them to reach their primary audiences, more and more major boating events understand that Sail-World.com can have a very significant impact on growing their events by adding extra coverage and by delivering extra entries and attendance.

Its event news coverage goes to over 900 different media groups including more than 220 national and international sailing websites.

Looking for Distributors and Powerboat audiences.

The MarineBusiness-World.com audience, with more than 35,000 trade readers across the Asia Pacific, delivers the largest trade audience in the Asia Pacific. Hard working Jeni Bone, with 19 years as a professional Journalist and five years editing Marine trade publications has her fingers on the industry pulse.

Powerboat-World.com (Asia-Pacific), edited by long time boating personality Bob Wonders is the largest general boating and powerboat racing news publication in the Asia Pacific. Its online audience is more than 70,000 readers per month.

US and Canadian editions have already been soft-launched in conjunction with our North American print partner, and the readership will reach 150,000 by year end.

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Both regional and world-wide packages are available.

For Asian industry groups .
Please call Guy Nowell (+852 9680 7063) or email asiaeditor@sail-world.com for more details

For New Zealand companies call Colin Preston +6421 267 4842) or email nzsales@sail-world.com

For Australian companies call Phil Arane 0407 076 585 or email phil@trademediaservices.com.au