Multi million dollar marketing opportunity for $10k investment

by Jody O'Brien on 23 Nov 2009
Wild Thing Yachting, the owners of the world famous Super Maxi Wild Thing, (known as Skandia from 2000 to 2008 and 2003 line honours winner of the Rolex Sydney to Hobart) are offering the multi-million dollar naming rights package for the boat for just $10,000 !!!!!!!!!!!!!

It’s a simple deal and it is truly a once in a lifetime opportunity.

Step 1: You buy a Wild Thing Corporate Sailing package on the 100 footer for $10,000 and you get to take 25 people out sailing on the boat for the ride of their life in your choice of location:
Sydney, Melbourne, Hobart, Brisbane, Newcastle and Port Stephens.

Step 2: For that same $10,000, you also go into the draw for your company and your brand to win the naming rights of the boat until mid 2010 – the launch of which will be the start of the Rolex Sydney to Hobart on Boxing Day – the great race that attracts huge national and international exposure.

And if you’re the lucky naming rights winner, you’ll know on the 8th of December – plenty of time to get your own marketing machine working to maximise the enormous benefits.

For owner and skipper Grant Wharington, this approach is certainly fresh thinking, and gives companies of all sizes the opportunity to be a part of this great team and enjoy the benefits that yachting sponsorship can bring to an organisation.

'The Wild Thing Yachting team has always had incredible support in the wider community, and it’s that support we’d love to underpin the new future of the boat and the crew' he said.

'We don’t have the million dollar budgets of our competitors, and never will have...we run a Corinthian sailing team where everyone commits to getting the yacht to the start line on Boxing Day – but without some corporate support, it’s really tough to compete at this level... 'he said.

Companies that sign up for a Wild Thing Corporate Sailing Day are automatically part of the Wild Thing Team, and their name will appear on the boat’s hull until mid 2010 – but one lucky company will have their brand emblazoned on the mainsail and hull and reap the rewards of the media exposure that in 2008 was valued at close to $2 million dollars.

Imagine having a 100 foot marketing billboard moving up and down the East Coast of Australia for a whole season of yacht racing – priceless...!!!

There is no trick; there are no smoke and mirrors.

Naming Rights of one of the best known Super-Maxis in the world for the 2009 Rolex Sydney to Hobart and the 2010 racing season could be yours - at no cost other than your original $10,000 Wild Thing Corporate Sailing package price!

Your company logo will be in the same spot as you see the previous sponsor in the photos below !

Every company who buys a Wild Thing Corporate Sail and accepts this amazing opportunity to become part of the family of sponsors gets the following.

1. A Corporate sail in Hobart / Melbourne /Sydney/Newcastle/Port Stephens or Brisbane for 25 people for approximately 3 hours.

2. Name placement on the hull of the boat as a record of your valued support and membership of the Wild Thing team.

3. Two sets of Crew clothing – cap, shirt, jacket – valued at $500

3. Colour poster of the yacht signed by the crew.

4. Invites to a pre race crew function, and a Race Day briefing with Wild Thing Crew on the lawn outside the Cruising Yacht Club of Australia on Boxing Day morning.

To further maximize their chances of being the first to Hobart, the Wild Thing design team has fitted a radical ultra deep draft keel, the deepest ever seen on a racing yacht.

Grant is excited about the competitive benefits that the new keel brings to the boat.

And he’s equally as excited about this unique sponsorship project. 'It’s a great opportunity to join the Wild Thing team, in the pursuit of one of Australia’s most sought after sporting trophies. I can’t guarantee you that we will be first to Hobart, BUT, I can tell you that as always we will bust our guts trying' he said.

'However what I can guarantee you is a truly memorable experience for everyone who takes up a Wild Thing Corporate Sailing Package -it’s a fantastic day out sailing aboard this rocket ship for your clients, friends and family - and clearly an incredible marketing windfall for one lucky company' said Grant.

The draw for the new Naming Rights sponsor of Wild Thing will be conducted under the strict supervision of the President of Yachting Australia Mr Andrew Plympton, on the 8th of December, live on 3AW Breakfast program with Ross Stevenson and John Burns and streamed live on the 3AW website.

http://www.wildthingyachting.com.au for further details.