Sail-World.com now on Twitter

by TetraMedia on 4 Nov 2009 A few minutes ago this message went out via the ether - SailWorld News Newsflash: BOR 90 has dismasted off San Diego http://sail-world.com/62892

While marine magazine struggle to bring sailing news to their print audience within a month, or two or even three, immediate news just became even more so as Sail-World.com, the largest online marine network has just begun its Twitter service.

Twitter is a free microblogging or messaging service that enables its users to send and read messages – called tweets.

While Twitter started more as a social networking tool, answering the question, ‘What am I doing?’ it has rapidly morphed into an information network.

And the new site strapline has become ‘Share and discover what’s happening right now, anywhere in the world.’

Tweets are text based SMS style posts of up to 140 characters displayed on the generators profile page, (in our case www.twitter.com/sailworldnews ) and delivered to the subscribers as text (SMS) on their mobile phones.

The 140 character limit on message length was initially set for compatibility with SMS messaging.

As Sail-World.com, along with Powerboat-World.com and MarineBusiness-World.com publishes close to 1500 news items each month, an average of 50 each day, its output of tweets, notification of the latest story is significant.

Because of our overall flow of news, we will shortly begin to split our tweets into country/region/site output, to ensure our audience receives the best and freshest most relevant information possible, rather than world-wide content..

Additionally our editors around the world have the ability to add additional tweets, alerting our audience to breaking news.

As the Sail-World team is involved with many events, building websites for many World and national Championships and major regatta’s we will also be able to provide the same Twitter facility for those events and you will see this happening over the coming months.