TetraMedia Marine Internet sites growing rapidly

by Brendan Maxwell on 2 Jun 2009 Sail-World.com, Powerboat-World.com and Marine Business News.com experienced a big jump in audience last month with almost 144,000 unique visitors, and 305,500 visitors to the websites. Along the way we set a number of records.

This is a big increase - by almost 20,000 unique visitors, and website visits were up by 30,000 readers. Compare that with the print circulation of a magazine - the first is the equivalent of a print run (144,000), the second is the equivalent of their much vaunted 'readership' (305,500).

These numbers do not include those who just skim our newsletters, read the editorial without opening a story. If those readers were included then the numbers would be even higher. For advertisers our reach is high, and dare say it is 'cost effective' (by the way, if you receive a newsletter but don’t open it AND go to site story – you are not, repeat NOT counted in our traffic figures.)

For those unfamiliar with key web statistics, a unique visitor is one person visiting a site (or in our case a group of sites), at least once per month. But they still count as just a single visitor even if they visit every day of the month to different sites in our group. So the one visitor may go to Sail-World, Sail-World Cruising, Powerboat-world and MarineBusinessNews but that only counts as one visit.

Website stats count the number of actual visits - including those who are on every day of the month - every visit is a 'counter'.

Those 305,500 visitors downloaded a massive 1,655,825 pages from the sites - surprising not a record (which came in the Rolex Sydney Hobart race month) - and for those that trade in the hopeless irrelevant ‘hits’ we had 25.6 million hits in the month of May.

And to complete this stats fest – we posted 1023 stories across our marine sites. Of these 375 were written by our editors and regular contributors.