Online Banner advertising - High impact and brand awareness campaigns

by Brendan Maxwell on 25 Mar 2009 Online marine audiences are much larger than marine magazine audiences and with the much greater flexibility in interactive online media, advertisers can run different types of advertising campaigns.

TetraMedia’s Sail-World.com, Powerboat-world.com and MarineBusinessNews.com in 2008 received over a million unique** visitors.

The TetraMedia group is easily the largest marine publication in the Asia Pacific, not just online but in any form.

On an average day there are 10,000 visitors, over the last couple of weeks the highest traffic day was 17,300.

Over recent years the move from print advertising to online advertising has grown rapidly as advertisers follow consumers online.

To their joy advertisers have realised that online advertising delivers much greater speed, flexibility and precision in targeting audiences. TetraMedia tracks all advertising click throughs and can advise what kind of placements work best for different aims.

There are two key kinds of online banner advertising options.

Short sharp campaigns for targeted periods and long term branding campaigns.

Short Sharp High Impact advertising – site wide.

Top of Site Banner - RichMedia advertising, The intensity of promotion can vary, with saturation levels prior to and during key events. These top of site banners can be ‘rich-media’ banners, built using Flash movies, with the advertisements expanding when visitors mouse over them.

These very prominent banners deliver impressive click rates through to advertisers site. Click to view example

Newsletter Top of Editorial Banner Advertising runs as a header above the editorial. These ‘hit you between the eyes’ banners are seen by every newsletter reader. They are usually used to launch a campaign accompanied by editorial support. Click here to view example

Site wide impact – saturation coverage seen by every site viewer who opens a story. As an average viewer reads six stories that is a lot of repeated messages each day.

There is a global footer across the bottom of this story right now - today its for Marsden Cove.

Site-wide footer banners on stories. For site wide impact, across the bottom of ALL stories, on a given day, advertising banners can run from a single advertiser. This can be on a by site basis, globally, or by geolocation.

Each advertiser's own commercial feature stories can have bottom only or bottom and top advertisers banners. The only stories that will not contain site-wide banners are other advertiser’s commercial stories, so that advertisers are not hijacked.

Long Term Brand awareness campaigns.

Long term brand awareness, premium and standard side banners will be seen by 1.4 million viewers across 2009 through the TetraMedia group.

Premium and smaller standard advertising buttons will be part of the advertising deck rotation, with left hand buttons appearing for 20 seconds and the right hand buttons for three minutes. Premium advertisers have both buttons displaying.