Sawasdee Plc signs three year deal - Regatta Samui

by www.pattayadailynews.com on 17 Sep 2008
Web Sawasdee Plc, Thailand’s leading inbound travel company, has nailed its colours to the mast of the Samui International Yacht Regatta, a top sporting and lifestyle event on the Asian calendar, by coming on board as the main sponsor for the next three years. The Sawadee.com Regatta Samui 2009 will take place from June 1st to 6th 2009 on the tropical resort island of Koh Samui in the Kingdom of Thailand.

Now in its eighth year, the Regatta is considered one of the yachting community’s favourite sailing events in the region. As the final stop in the Asian Yachting Grand Prix, the racing always attracts the best boats of all categories and crews from around the region. The seventh Regatta had over 300 participants from over 10 countries and next year’s event is on track to be even more popular. Based on the number of enquiries to date, the number of competitors on the water is estimated to grow by at least 20 percent.

Commenting on the sponsorship, Christian Lukey, Web Sawasdee Plc’s chief operation officer, said: 'As a Koh Samui-born organisation, we have watched the Regatta grow in status and popularity over the years so it makes perfect sense to us to come on board as title sponsor. We are keen to show visitors to the region that Koh Samui is so much more than just a beach destination. Along with the Regatta, there will be a whole range of lifestyle events and sporting activities to discover and enjoy. Of course, the sponsorship is also a great opportunity for Sawadee.com to build brand awareness throughout the region.'

Siobhan Kennedy, Sports Event Division manager for MobyElite, the Regatta’s organisers, added: 'Web Sawasdee Plc is a well established company with an unrivalled understanding of the Thai travel industry for tourists, and the associated opportunities. As such, they’re ideally-placed to advise participants and spectators alike on their travel arrangements. Web Sawasdee Plc is unquestionably a great partner and we are looking forward to working with them.'

Partners have always played a key role in the success of the Regatta, helping the event to become one of Asia’s top sporting events. In addition to Web Sawasdee Plc, the current list includes Thai premium residential property developer Raimon Land. Moreover, this year, for the first time ever at the Regatta, there will be a number of exciting corporate hospitality packages.

Callum Laing, chairman of the organising committee, explained: ‘’The 2009 Regatta is set to reach a whole new level and our new partners will help us share this magical event with a greater audience. This year, we’ll focus on showing off the island of Koh Samui whilst introducing the magnificent sport of yachting to a wider, and younger, audience in Asia. We’re also planning a number of fundraising and environmentally-responsible initiatives during the Regatta.'

http://www.samuiregatta.com/