Marine Ad. Budgets? What percentage online?

by Rob Kothe on 21 May 2008 Boaters have moved online, the entire 35-65 age group is now very active on the Internet as boaters want detailed news and information NOW.

Major yachting and power boating companies are reporting up to 80% of their walk in the door clientele have done significant online research and that process continues to accelerate.








The online marine audience is much larger than traditional print media, so when setting your marine budget, you need to consider having at least 50% of your ad spend is online media.

Because so many more people are looking for boating and boat information online, many new companies are spending up to 80+% of their advertising budgets online

Why advertise with Marine Business News, Sail-World Racing, Sail-World Cruising or Powerboat-World in the Asia Pacific?

These publications between them receive over 93% of all online boating news traffic in the Asia Pacific. Monthly circulation is now climbing towards 150,000

Sail-World is now the largest sailing news network in the world. Powerboat-World is the largest boating consumer news source in the Asia Pacific and Marine Business News, focusing on industry news from the Asia Pacific region, had the largest trade readership in the region, because everyone wants to read news relevant to them now and not in two months time.

The monthly audience numbers for Marine Business News, Sail-World Racing, Sail-World Cruising or Powerboat-World are now greater than the all the key Asia Pacific Boating consumer and Trade print magazines combined.

Across the Asia Pacific these publications send out 125,000 newsletters a week, delivering News, Advertisers’ Press releases and hyperlinked ads to a loyal subscriber base.

Sail-World and Powerboat-World stories, via our customisable news tickers, already appear on more than 220 Boating Club, Association, Industry and regional news sites and that number is growing rapidly.

How much will it cost?

Common Packages for the our Asia-Pacific market sites cost from $315 to $995 per month + GST,

We can build a package specifically for your company, it can be directed at the marine trade , racing sailors, cruising sailors or power boating areas or a mixture of a number of those groups,.

If you are a major manufacturer or exporter we can design international packages that reach your world-wide target audience.

What do you have to do to advertise online?

Not very much actually… Good content is the key factor for online marketing. But we know many companies don’t have the time or staff to produce good content, we can overcome that problem, with our large team of experienced marine journalists. . Of course we will use any written marketing material you have. You need to have a company spokesman available for interview

Its important to realise that a major story about a marine company and its products and services may appear in a magazine once, but then it is gone. By contrast Sail-World’s, Powerboat-World’s and Marine Business News 40,000-story archive is online, accessible via online searches for years..

Google and other search engines and news feed services index Sail-World and Powerboat-World news stories within five minutes of publication and so large volumes of Sail-World and Powerboat-World traffic comes from Internet searches.

Over the last 10 years, the multi-media aspects of the web have grown, images, video and audio have made it easier for companies to deliver exciting content with much less effort than previously.

We can build your online ads, your newsletters templates and screensavers, taking content from your web site and product pictures.

If you need help with your web site, we can take care of that too, we have built and we host many marine industry websites.

Please call us now, at our head office 02 49772116 or we are at Sanctuary Cove International Boat Show (0418 441359) and can talk to you in a quiet moment or next week. Once we understand your target and markets, we can provide you with a simple one page quotation,