Integrity expands into brokerage with Integrity Boat Sales Qld

by Integrity Motor Yachts on 27 Nov 2014 As the next step in the company’s evolution, Integrity Motor Yachts has welcomed Lance Bailey on board as Queensland distributor at Integrity Boat Sales Queensland, managing new and used boat sales in the sunshine state.

Founder and director, Brett Flanagan said the move heralds the next phase in the brand’s growth.

'We have been growing at such a rate – there are currently 13 boats underway at the factory – that side of the business needs my direction. I want to focus on what I’m good at and what I love, which is designing and building boats, working with clients and expanding Integrity through our national dealer network.'

'We have appointed Lance to handle sales and grow the brokerage side of the business. Lance will increase the boat sales side, pre-owned brokerage and trade-ins, focussed on achieving great prices for vendors.'

With a background in brokerage management and ownership of a boat brokerage at Horizon Shores for eight years, Lance brings to the business a knowledge of the local market, particularly in the pre-owned segment.

'My strengths are sales, marketing and building relationships with owners, past and present. I come with a large database acquired over the past 15 years. I often find I might deal with a client through different phases in their lives, their family, friends and referrals. A lot of our customers have become friends and these days, we all boat together.'

Lance says he is looking forward to working with Integrity, which he says is 'a very dynamic brand'.

'After being out of the industry for a while, Integrity has reignited my passion for boat sales, especially in the Sanctuary Cove and greater Queensland environment. Brett and Peter Hill have done great things with the brand since 2005 and I am looking forward to contributing to future and further growth.'

Based at Sanctuary Cove, on F Arm, Lance is already accumulating pre-owned stock, which will be showcased on the Integrity Boat Sales Queensland site.

Integrity is planning to launch several new boats next year, starting in February, following on from the successful November launch of the new Integrity 320 Express.

Unveiled at the Gold Coast International Marine Expo, the 320 is an entry-level boat designed for newcomers to boating, and ideal for families.

'We saw nobody was catering to this market, which is very price-conscious,' explains Brett.

At 32-feet, the 320 is the ideal family boat 'and we’ve made it affordable,' says Brett. 'The aim is to get people into our brand and let them grow through the range.'

The 320 is a 'huge volume boat with a great layout', says Brett.

It comprises a single cabin with Queen-size island bed, separate toilet and shower, and the saloon dinette drops to create a second double bed. Then there’s the Integrity feature of the large covered cockpit for easy alfresco living.

'We put all the bells and whistles on this one, including diesel shaft drive, bow and stern thrusters, fantastic Euro-styling such as light timbers, teak decking and Cesarstone benches. This is apartment living, afloat!'

Powered by a Steyr engine the boat will reach 14 knots and is 'exceptionally economical to run'.

'We have achieved great fuel economy with the 320. It’s running at seven Litres per hour at cruising speed. This is a great incentive to enjoy family time boating.'

At $299,000, the 320 has struck a chord, with three on order from the Gold Coast Expo.

'And that’s just the start of the exciting things to come in 2015,' Brett promises.

More at Integrity Boats QLD.