Club Marine Magazine ABC audit confirms 91,495 readers

by Club Marine Club Marine on 20 Aug 2013 91,495 readers overwhelmingly confirm Club Marine Magazine as Australia’s leading marine lifestyle magazine.

Club Marine, Australia’s largest provider of recreational boating insurance, is delighted to announce Club Marine Magazine’s position as Australasia’s leading marine lifestyle magazine has been overwhelmingly endorsed with the recent Audit Bureau of Circulations (ABC) result confirming a circulation increase to an unprecedented 91,495* subscribers for the period from January to June, 2013.

This is an increase of 1681 subscribers from the previous period (89,814 for July to December, 2012), representing a two per cent increase overall. It is also Club Marine’s highest-ever circulation figure.

'It is a great result for us in such difficult times in the print publishing industry,' said Club Marine Managing Editor, Chris Beattie. 'We have worked hard to consolidate and build on our circulation growth and the latest ABC figures confirm that Club Marine Magazine has solidly anchored its position as one of Australasia’s favourite magazines.'

The ABC audit result is a firm endorsement from readers that they continue to value and enjoy reading Club Marine Magazine. Beattie said it also underlined the title’s strategy to promote and foster the Australasian marine lifestyle, which is seen as a great family-friendly outdoor pursuit.

'I’d also like to take this opportunity to clarify a common misunderstanding that the magazine is automatically mailed out to all our policy holders. In fact, all of our subscribers choose to pay an additional subscription fee over and above their insurance premium,' explained Beattie, adding: 'Almost universally, we are observing a decline in circulation rates for print publications. In this environment, it’s great to be able to release this fantastic circulation figure,' he said.

In comparison, audit figures for other marine titles over the same period are: Trade-A-Boat – 12,323 (down 1,154); Trailerboat – 8,389 (down 1,211) and Modern Fishing – 11,934 (down 2,093).

Club Marine Magazine is a quality bi-monthly magazine published by Club Marine Insurance Pty Ltd, Australia’s largest provider of recreational boating insurance. The magazine has a broad appeal well beyond its core marine audience, with a hugely popular Gourmet section appealing to foodies, while other regular features include marine lifestyle, destination and environmental features.

* ABC ANPSAU: 87,316 ANPSNZ: 4,179

Club Marine

Club Marine Limited (ACN 007 588 347) (Club Marine) is the largest pleasure and commercial leisure craft underwriting agency in Australia. The insurer is Allianz Australia Insurance Limited (Allianz) ABN 15 000 122 850 AFSL 234708. Club Marine is a wholly-owned subsidiary of Allianz Australia Ltd.


Allianz Australia

The Allianz Australia Group operates in Australia and New Zealand. It includes one of Australia’s largest general insurers, a leading private workers’ compensation insurer, and a life insurer.

Allianz Australia Insurance Limited delivers a wide range of personal, commercial and corporate insurance products and services. It is proud to be of service to more than two million policy holders and over 50% of Australia’s top 200 BRW listed companies have some form of insurance cover with the group.

Allianz Australia Insurance Limited has approximately 3300 staff and is a wholly-owned subsidiary of the worldwide Allianz Group, one of the world’s largest financial services companies.