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SailGP: Russell Coutts on the growth and value of the SailGP League

by Yahoo Finance 3 Jan 13:54 PST
Emirates Great Britain SailGP Team helmed by Dylan Fletcher sails by the grandstand, on Race Day 2 of the Mubadala Abu Dhabi Sail Grand Prix Season Grand Final presented by Abu Dhabi Sports Council © Christopher Pike for SailGP

Ahead of the start of Season 6 of SailGP getting underway in Perth on January 17, SailGP CEO, Russell Coutts talks with the Yahoo Finance channel on the growth, value and future direction of SailGP.

He says the League's plan is to grow to 20 teams (likely to sail in two qualifying fleets of 10 boats each) with the top four teams going forward to the Final.

SailGP - Season in numbers - Season 5 - December 11, 2025 - photo © SailGP
SailGP - Season in numbers - Season 5 - December 11, 2025 - photo © SailGP

Coutts says the value of a team now is USD$70million, with the potential value for each team being determined by their territory.

The focus of the League is not currently on growth of TV and broadcast revenues, but on audience growth. On top of the growth to 20 teams, the League will increase the number of venues (already at 14 for Season 6).


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