Prestige presents two new strategic product launches, highlighting continuing evolution of the brand
by Prestige Yachts 16 Jun 2023 19:57 AEST
PRESTIGE shares significant new models in preparation for the 2023-2024 season, to be officially launched at the 2023 Cannes Boat Show.
Last week, PRESTIGE hosted a private event reserved for the brand's international dealer network and primary press partners. It was the perfect occasion to present a preview of its two brand-new and strategic product launches: the flagship, M8, and the first model in the all-new generation of the FLINE.
The event was held between Trieste and Monfalcone, as it was also an occasion to introduce the Groupe Beneteau Italia shipyard, the second main production site for PRESTIGE, located in a strategic position on the Adriatic coast. With the Monfalcone site and the historic production site in Les Herbiers, France, PRESTIGE blends the best of French industrial savoirfaire and Italian heritage in the construction of large yachts.
PRESTIGE will officially introduce two brand new models, the PRESTIGE M8 flagship and the first model in the new generation of the F-Line, at the Cannes Boat Show, which takes place from September 12th through the 17th, 2023.
"The first model of the new F-LINE generation represents a significant evolution in the segment where PRESTIGE is actually the market leader, bringing innovations to meet new clients' expectations while remaining true to the brand's DNA. More details of the new yacht will be unveiled later this summer," teases PRESTIGE Vice President Erwin Bamps.
At the same time, the brand will officially present its new flagship: the PRESTIGE M8. The second model to be launched in the M-LINE range, it redefines the standards of well-being on board, offering a living area unequalled in its category, while featuring natural stability and excellent seaworthiness.
"The new M8 represents a concentration of innovation. Her contemporary lines, highly efficient hull design, and innovative layouts place this new model at the top of the multihull motor yacht category. The exterior lines have been designed to reveal a bold, distinctive personality. Here, there is no reference to the world of sailing catamarans, as so often is the case. Proportions are typical of a powerful, contemporary motor yacht. The M8 is a true villa on the sea. The layout, living spaces, ease of movement, and safety on board have been designed to optimize the experience of the owners and their family," explains Camillo Garroni, PRESTIGE designer.
The brand takes a step forward in terms of luxury, refinement, and the art of living well. The M8 offers an unprecedented experience: to live in perfect harmony with the sea, on smooth, serene cruises, more respectful of the environment, and with reduced fuel consumption.