Please select your home edition
Edition
SW newsletters (top)

Changing Tack in a Changing World

by Henri-Lloyd 2 Oct 06:30 PDT
2019 Clothing Innovation of the Year Award Winner Fremantle Collection created and produced in Henri-Lloyd's own European Product Centre from the high performance Gore-Tex® Pro fabric © Henri-Lloyd

No more middle-men will reduce Henri-LloydHenri-Lloyd prices by 40% plus

  • British Technical Sailing Brand Henri-Lloyd's new business model "cuts out the middle-men"
  • From design to delivery, exceptional quality products at affordable prices without the traditional mark up
  • Offers a direct and personal customer experience
Henri-LloydHenri-Lloyd are following their heritage of innovation by fundamentally changing the way they sell to their customers. By launching a radical new business model that comes into place from today, customers will now only be able to buy Henri-Lloyd product through the brands own distribution channels.

By cutting out all third-party distributors and retailers they are cutting out the downstream segment of 'middle-men' that inflate retail prices. The multi award winning British Technical Sailing brand are creating a direct to consumer model that means customers can permanently enjoy the same exceptional quality products at significantly more affordable prices worldwide.

Essentially by selling directly to the sailing audience, Henri-Lloyd will stay true to one of Henri-LloydHenri-Lloyd's key values of "Promoting Sailing" and will be able to give back to their customers by making the sport more affordable and accessible.

Items such as the award-winning Innovation of the Year Freemantle Hooded JacketFreemantle Hooded Jacket will retail for

£399€450$500 compared to a traditional RRP of £690€800$900. The iconic Consort JacketConsort Jacket, originally designed to protect explorers and pioneers against the worst of the weather, will sell for £225€250$299 instead of £375€420$470. Whilst the 100% recycled Mav Mid Zip HoodMav Mid Zip Hood, modelled by the most successful Olympic sailor in the world, Sir Ben Ainslie, will be available for £85€95$99, instead of £135€155$175 RRP.

Chairman and Main Shareholder, Hans Eckerström, on evolving in the current climate, "I find it very exciting to change the way we do business to the benefit of every sailor, boat owner and user of Henri-Lloyd gear. We can now offer premium products at very attractive prices. I am sure that this is the future using the benefit of online marketing and sales to drive value to all customers".

Related Articles

The Iconic Henri-Lloyd Consort II Jacket
Waterproof & Breathable In 1965 the founder of Henri-Lloyd, Henri Strzelecki designed the legendary Consort Jacket, a product that was to become the brand's icon. Over five decades later the jacket lives on. Posted on 13 Oct
100% Recycled Henri-Lloyd Mav Mid Layers
Perfect for any outdoor activity, in a range of styles and colours Perfect for any outdoor activity, Henri-Lloyd's Mav Mid Layers are made from 100% Recycled Polyester and come in a range of styles and colours. Posted on 21 Sep
Henri-Lloyd's Best-Selling Offshore GoreTex Jacket
Extreme breathability means extreme protection Extreme breathability means extreme protection - The O-Race Jacket is constructed from our Elite GORE-TEX fabric which offers the ultimate in durable waterproofness and breathability. Posted on 8 Sep
MAV Liner Jacket is perfect for Autumn
Henri-Lloyd give the four reasons why The MAV HL Liner is ultra lightweight and extremely breathable - it has a high warmth to weight ratio - it is water resistant - and it is super packable. Posted on 1 Sep
Henri-Lloyd Jacket, Hoody & Sweatshirt Collection
Made from Recycled Plastic Bottles Globally one million plastic beverage bottles are purchased every minute, yet a staggering 91% of all plastic is not recycled. Each individual plastic bottle has a 400-year decomposition lifespan. Posted on 24 Aug
Introducing the Henri-Lloyd Racing Club
Bringing sailors together through communities in novel and innovative ways Sailing thrives through communities and, in this time of social distancing, bringing people together through communities in novel and innovative ways helps us all bond when other methods may not be possible. Posted on 11 Aug
Move faster with Henri-Lloyd M-Race
Hardly feel you're wearing it Engineered from a new GORE-TEX® technology, Infinium. The M-Race series is super lightweight, totally windproof and extremely breathable. Available for Men and Women. Posted on 10 Aug
Mav Face Coverings back in stock
Hugely popular Navy design in the Henri-Lloyd shop Henri-Lloyd's hugely popular Mav Face Covering in Navy is now back in stock. Made from a soft breathable cotton in our own European factory, this pack of 3 non-medical Face Coverings are reusable & machine washable at 60 degrees. Posted on 27 Jul
NEW! Super Tough + Lightweight M-Pro Smock
Engineered from a tough yet lightweight 3L Gore-Tex laminate New for 2020 the M-Pro Zip Smock has been engineered from a tough yet lightweight 3L Gore-Tex laminate to be part of the ultimate racing system for keel boat racers who demand performance. Posted on 17 Jul
MBW newsletters (top)