ZODIAC INTERNATIONAL changes corporate identity and company name

by Jeni Bone on 14 Mar 2013 ZODIAC MARINE & POOL, now Z Marine is looking to reaffirm the positioning of its Recreational sector, represented by ZODIAC INTERNATIONAL, particularly thanks to a strong and distinctive corporate identity.

With a distribution network of more than 1,600 sales outlets throughout the world in more than 90 countries, Zodiac is the world leader in the field of semi-rigid and inflatable boats and for Australia even more so.

Dino Tantaro, National Manager for Zodiac Marine in Australia and New Zealand said 'Our new identity represents more than a new look, it tells a story.

'To be always looking ahead, to be always raising the bar and to be always trying to better ourselves, this is our story.'

The commitment from France has seen more money investested in Reseach and Development, support for the dealers and the reaffirmation that there is only ONE Zodiac.

'For Australia, it highlights once and for all, Zodiac’s role in the South Pacific, with France confirming that Zodiac Marine Australia will continue to distribute Zodiac boats both here and in New Zealand,' said Dino.

The new logo reflects the dynamics and spirit of renewal which characterize the activities of Z Marine. The choice of blue for the logo reaffirms the brand's links with the maritime world.

The lines of logo remain consistent with the legendary Z, while giving it a new lease of life, thereby expressing the new, strategic direction taken by the company. Australian and New Zealand Zodiac Dealers have embraced the new look and will be updating their respective dealerships to reflect the new identity.

Said Dino: 'The last few months have seen the complete renewal of our range of semi-rigid boats, the improvement of the services provided by the company and improved communications. This new Zodiac® logo therefore reflects the dynamic results the company has been enjoying for several years. It will be used on all communication media.

The new Zodiac® logo provides the opportunity to reaffirm the fundamental values of the brand: Quality, Safety, Confidence, Adventure: Quality, Safety, Confidence, Adventure.'

In keeping with the philosphy of moving forward, new Zodiac dealers are appearing all over Australia sporting the 'NEW' Zodiac logo, along with a highly motivated distributor in New Zealand, Zodiac Marine Australia is poised to continue it's dominance in this sector of the market with an exciting line up of boats ahead.

The new corporate identity for Zodiac International will, at first, be available on the new N-ZO range (N-ZO 600 and N-ZO 680) then displayed on all our products and communication media.

More at www.zodiacmarine.com.au