Haines Group expands into caravans with Seachange
by Martin Beeson on 20 Oct 2011
Seachange- a new era in caravanning. The Haines Group
The Haines Group has branched out into caravans, with the Seachange 640 Elite.
Since starting out in the marine industry in the 1960’s, The Haines family of Brisbane have created an enviable empire over more than 50 years and many household names along the way.
The current brands which are either manufactured or distributed by The Haines Group from SE QLD are Signature Boats, Traveller Boats, Seafarer Boats, Designer Stainless, Suzuki Marine Outboards and Walker Bay Inflatables.
Approximately 6 months ago the management team took the decision to enter a new market. They looked at industries where our expertise and existing manufacturing techniques could be easily transferred. The result 6 months later is Seachange Caravans with the first model, the Seachange 640 Elite, rolling off the production line.
You can be one of the first to view a Seachange at the Caravan and Camping show which is running until the 23rd October 2011 at the RNA Showgrounds in Brisbane.
The Seachange 640 Elite is the first caravan to roll out of The Haines Group factory in SE QLD. The Haines Group may be new to caravanning but they are old masters at manufacturing some of Australia’s best products.
The 640 Elite was developed through a joint consultation program with caravan dealers. The Haines Group (THG) took a market led approach to give the caravan industry and ultimately caravan buyers the product they wanted. Once we had the long list of design features, the ‘must have’ list and the ‘must not have’ list we set about creating the model you see today.
From the ground up this is a proudly Australian creation. The hybrid chassis was welded together at our factory in SE QLD. In fact all the major components including the chassis, upholstery, cabinetry, walls, roof and shower cubicle have been manufactured by our dedicated team in Wacol, QLD. We have also sourced the best parts and fittings to complete the package. One of the most crucial elements, the suspension and shock absorbers, are from proven suppliers to the caravan industry.
And of course, we make beautiful boats so we had to make a beautiful caravan, just don’t try and back it down a boat ramp. Land use only. For more information go to www.seachangecaravans.com.au
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