Cowes Week - Shaping developments from participant feedback

by Michelle Warner on 12 Dec 2010 Cowes Week - Each year, CWL (Cowes Week Limited) gathers feedback from competitors and visitors after the event, in partnership with market-leading online research company, eDigitalResearch.

This intelligence is gathered through a variety of channels including daily SMS course surveys during Cowes Week, a post-event questionnaire and live net chat, as well as a debrief meeting with all the class secretaries. This process enables CWL to conduct a detailed evaluation of where Cowes Week excels, as well as areas that require further development or improvement.

Commenting on the results of this year’s survey, Stuart Quarrie, CEO of CWL said: 'Through our relationship with eDigitalResearch we are able to analyse all the responses to the Cowes Week questionnaire and look at the main areas which require our attention before forming a plan to address these with the extended event team'.

A response document to the 2010 Cowes Week feedback is now available at: www.cowesweek.co.uk

The feedback received for Cowes Week is invaluable for the development of the event – the continued enjoyment of it by competitors and spectators is the driving force for everything that CWL does.