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Shows from Cannes to Brisbane, Yacht Sentinel, Sail-World USA launches

by Jeni Bone, editor on 8 Jun 2010
Welcome to another week of news and views and innovation in our industry. This week we have a host of international stories, including preview of Cannes and Monaco, if you're lucky enough to be planning a trip, as well as great local stories: Brisbane Boat Show, Melbourne Boat Show.

We also have an interesting product from Smart1Marine. Yacht Sentinel is agreat solution for onboard monitoring. It has an amazing pedigree, invented by a UK engineer famous for his 'smart buildings', Chris Glasow.

Our Sail-World USA website, has stepped up to the plate in a very major market. We have just appointed David Schmidt, a former Senior Editor and current Editor at Large of the prestigeous SAIL magazine as our Sail-World USA editor. North America is an important market for Sail-World. We sent some 60,000 newsletters each week to our subscribers there. Should you be advertising with us there?

We have the wonderful story of our winners of the Meridien Marinas Free Berthing for 25 years, Simon Vials and partner Julie-Anne. Both were ecstatic, as you can imagine and are looking forward to years of cruising ahead of them, thanks to having the expense of berthing fees now taken care of. They and their boat, Good Onya are poised to become happily ensconsed at Meridien Marinas Horizon Shores on the Gold Coast.

These competitions deliver great value. Our newest competition win an Opti for the Kids and One for the Club will deliver more than 4,000 completed surveys. If you're an advertiser or need to be, consider running a promotion of any value (needn't be that size!) and see how our passionate and powerful readership responds. It's well worth it for the qualified, affluent leads and valuable feedback. - is there any other media that can do that for you?

On a different note - what makes a viral ad a success? How about a serious theme with silly execution! This is a pearler.

http://www.youtube.com/watch?v=JCg3ECOPa-A&feature=player_embedded#

Made for a minuscule budget by a PR company, Hive for its client, a brand of cough syrup, and based on research which shows people hate being coughed on in public more than they hate witnessing a burp or passing wind. Amateur filming and a simple premise. All people shown were from the general public and signed releases after they found out they were filmed.

Why not get creative at the next opportunity – regatta, open day, sea trial, weekend, boat show, whatever – and make your own ads. They may just go viral (in the good YouTube way)! Send them to us. We'd like to see your take on your brand or business.

Have a great week!
Barton Marine Pipe GlandsX-Yachts X4.3Boat Books Australia FOOTER

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