Rolex Sydney to Hobart - the most reported race?
by Rob Kothe & the Sail-World Team on 20 Dec 2007
One of the icons of Australian sport, the start of the Rolex Sydney to Hobart, sees 250,000 people on the Harbour and foreshore and a giant national television audience.
The Rolex Sydney to Hobart race is followed around the world and its media coverage is much more intense than with other blue water passage race classics like the Fastnet Race and the Bermuda Race.
There are more sailing media, working hard, with more mainstream TV networks, print and radio media with crews on the water, in the air and on the boats. And it’s not let’s watch the start and they all go home it’s a 24 x 7 media circus until the line honours favourites get to Hobart. - then over time it settles back to sailing media, because they understand the handicap system.
The 2007 Rolex Sydney to Hobart coverage on Sail-World will be bigger than ever before. We are sending out a DAILY newsletter to more than 50,000 readers before and during the race.
We will be filming the full skippers briefing on Christmas Eve and the Weather briefing on Boxing Day morning, plus the start. Our team including Peter Campbell, Crosbie Lorimer and Rob Kothe will be reporting from the start, through the race and dockside in Hobart. - so our coverage will be text, pix, audio and video.
Additionally the fine stories coming from Lisa Ratcliff, Jim Gale and the Rolex media team coverage will run on Sail-World.
One of the media team commented last year, we’ve get more sleep if we sailed to Hobart and that’s true; the watch system starts on Boxing Day.
Right now though, sit back and enjoy the build up.
Rob Kothe & the Sail-World Team.
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