Cruise Craft appoints Broadwater Boating on Gold Coast

by Bob Carter on 12 Apr 2016 Australia’s leading fiberglass boat manufacturer Cruise Craft, has announced the appointment of Broadwater Boating as the exclusive, authorised Cruise Craft dealer to South East Queensland and Northern Rivers of NSW.

Dealership principal Paul Banning is justifiably buoyant about securing the Cruise Craft agency. Adding Cruise Craft to the Broadwater Boating brands which includes Quintrex and Yamaha confirms that this is a quality marine dealership which deals only in the premium products.

“Cruise Craft completes the quality brand circle for Broadwater Boating,” Paul Banning said.

“We pride ourselves on excellence in every regard and that process begins with having the best products on our showroom floor. Cruise Craft, Quintrex and Yamaha are readily accepted as being the very best brands in Australia, both individually and collectively.”

Broadwater Boating is a part of the Hinterland Group, one of the Gold Coasts largest and most successful organisations which comprises eight autonomous divisions including Toyota vehicles, caravans, motorhomes, paints, finance and of course marine dealerships.

“Through our association with Hinterland Toyota we are able to bring to Broadwater Boating the highest standards of customer service and business management practised in the automotive industry,” Paul Banning said.

“Our customer service and product support benchmarks are clearly the best in the marine industry. With Cruise Craft now alongside the Quintrex brand, Broadwater Boating has the best products with an exceptional reputation for quality and performance.”

Paul Banning is a progressive marine dealership principal who has a lifelong background in boating. His family owned and operated a highly successful marine dealership in Wollongong. Through his involvement in the family business, Paul has enjoyed a lengthy professional relationship with Nathan Nichols of Cruise Craft.

“We are absolutely delighted to have Paul Banning and Broadwater Boating come on board as a Cruise Craft dealer,” said Nathan Nichols. “We’ve grown up together and learnt the boat business from our parents.”

“I have the highest regard for Paul and his approach to operating a marine dealership. His values are first rate and Cruise Craft is a great fit for the Broadwater Boating dealership. We could not be happier.”

“Paul’s association of with the Hinterland Group and the Toyota dealerships places him at the elite end of business management, processes and standards of quality. It is a perfect fit for Cruise Craft and sits very comfortable with where we want to take the Cruise Craft brand.”

“We’re looking to option our Cruise Craft boats as ‘cross-over’ models to suit the style of boating which our customers enjoy on the Broadwater,” Paul Banning said.

“Our Cruise Craft packages, all 100% factory rigged with Yamaha outboards, will be set up as a weekend camper with stove, toilet and sink. But the rig can be quickly converted to a day fishing boat to run offshore with the addition of a bait board and so on.”

Cruise Craft is a wholly family owned, third generation Australian boat manufacturing business, operating from their Brisbane manufacturing facility. Cruise Craft boats are distributed exclusively through a network of Authorised Dealers throughout Australia and selected international markets.

For further information contact Peter J. Benston at peterb@cruisecraft.com.au or on Phone: (07) 3390 4877 / Fax: (07) 3390 5756 or visit website.