Please select your home edition
Edition
Armstrong 728x90 - Performance Mast Range - TOP

Sir Keith Mills to invest several million Euros into offshore project

by Pierre Orphanidis, vsail.info on 29 Apr 2013
Spanish skipper Javier Sanso sails onboard his "Imoca 60 Acciona 100% Ecopowered" monohull on October 11, 2012 off the coast of Brest, western France, during a training session ahead of the 7th edition of the Vendee Globe solo round-the-world race DPPI / Vendee Globe http://www.vendeeglobe.org/en/

Sir Keith Mills, 62, has spent his entire working life in the advertising and marketing business. He quit school at the age of 15, with no qualifications, and worked his way up from the bottom, founding his own advertising company in 1985. In 1988 he set up Air Miles, an incentive scheme that filled spare capacity on planes, and eventually sold it to British Airways, making a small fortune.

In 2001 he created Nectar, a brand loyalty program that became the biggest one in the UK with over 19 million customers, nearly half of the adult population. According to London's Guardian newspaper, the other half 'can buy T-shirts that pithily answer the eternal question with the response: 'No I haven't got a f***ing Nectar card.'' He then sold Nectar and netted £160 million.

In September 2003 he became Chairman of London 2012 and embarked on two major marketing campaigns. The first one was to pitch the London candidacy to the International Olympic Committee, something he was successful in as the UK capital was selected as host city in July 2005. The second major marketing campaign involved the actual London Olympics and Sir Keith's team was able to bring in more than £1 billion of sponsorship money.

If such a successful, self-made businessman that has been selling and marketing products for nearly half a century states in a press conference that he has found an 'extraordinary business opportunity' for him and that he will invest 'several' million euros of his own money, there must be little doubt he knows what he's talking about. If he then closes the same press conference by saying that he spent his entire career marketing products and that this one is 'one of the best' he has seen then you wish you could have invested some of your savings there as well.

What does all this have to do with sailing? A lot, especially with single-handed and double-handed offshore sailing, and all these enthusiastic statements were made during the international press conference Sir Keith Mills held in Lausanne, Switzerland last Saturday.

For the rest of this story http://www.vsail.info/2013/04/29/sir-keiths-ambitious-plans-for-the-imoca/!click_here

Lloyd Stevenson - Catalyst GT 1456x180px BOTTOMPredictWind - GO! exec 728x90 BOTTOMHyde Sails 2024 - One Design

Related Articles

Vaikobi Launches V-DRY-X
The New Standard in Grand Prix Sailing Dry Gear Vaikobi, a global leader in high-performance ocean sports apparel, is proud to unveil V-DRY-X: a breakthrough range of sailing dry gear engineered for Grand Prix racing and coastal yachting.
Posted on 27 Jun
Rolex Fastnet Race at 100 – the making of a giant
At present 469 yachts have entered this special edition - a far cry from its humble origins in 1925 One month remains until the 26 July start of the Rolex Fastnet Race, this year celebrating both its centenary as well as that of the club it spawned: the Royal Ocean Racing Club.
Posted on 27 Jun
America's Cup: Confidential settlement reached
A confidential settlement reached over five year Cup legal claims. New Zealand website, Newsroom has obtained the confidential settlement reached between the America's Cup team Emirates Team New Zealand and their formerly contracted Event Managers, Mayo & Calder, and others associated with the company.
Posted on 27 Jun
Crew dynamics will be decisive in Course des Caps
Just two days to go before the start of the first race of the eagerly-awaited 2025 IMOCA season With just two days to go before the start of the first race of the eagerly-awaited 2025 IMOCA season, all eyes are on Boulogne-Sur-Mer as 11 crews prepare to race around the British Isles in the Course des Caps-Boulogne sur Mer-Banque Populaire du Nord.
Posted on 27 Jun
2025 Marion to Bermuda Race concludes
Celebrating the remarkable seamanship and sportsmanship of every team After days of strategic sailing, shifting winds, and open-ocean challenges, the results are in—and we're proud to celebrate the remarkable seamanship and sportsmanship of every team that took part.
Posted on 27 Jun
29th Superyacht Cup Palma day 2
Linnea Aurora turns the tables as it gets tight at the top A bigger and better breeze welcomed the racing fleet on the second day of the Superyacht Cup Palma 2025, resulting in full-tilt sailing around the 23nm five-leg racecourse.
Posted on 27 Jun
CYCS 2025 Tiedemann Classics Regatta preview
Bringing together some of the most beautiful yachts on the water The Classic Yacht Owners Association's annual Classic Yacht Challenge Series (CYCS) kicks off a summer of stunning northeastern sailing with the 2025 Tiedemann Classics Regatta this weekend.
Posted on 27 Jun
Kieler Woche Day 8
Mourniac & Retornaz take the lead in the Nacra 17 class A dream day ahead of the second weekend at the Kieler Woche regatta off Schilksee: Moderate to fresh westerly winds with strong gusts, alternating sun and clouds, provided ideal sailing conditions for all participants on Friday.
Posted on 27 Jun
J/70 Mixed-Plus Worlds at Lake Garda Day 2
Spanish team Yupi top the leaderboard Friday was the second day of racing in Torbole for the inaugural J/70 Mixed-Plus World Championship. Although the "Ora" breeze was lighter than yesterday, it didn't disappoint; it blew steadily enough to deliver three fair, fun and hard-fought races.
Posted on 27 Jun
SailGP: Roger Federer inspires Swiss SailGP team.
Roger Federer joins forces with Switzerland SailGP Team to inspire success One of Switzerland's greatest sporting icons, Roger Federer, features in the newest episode of Racing on the Edge, SailGP's official behind-the-scenes docuseries, produced in partnership with Rolex.
Posted on 27 Jun