North Sails Becomes Official Technical Apparel Sponsor of the Louis Vuitton 38th America's Cup

North Sails Becomes Official Technical Apparel Sponsor of the Louis Vuitton 38th America's Cup © C.Gregory / GB1

North Sails, the world's leading sailmaker and ocean lifestyle brand, has announced it will be the Official Technical Apparel Sponsor of the Louis Vuitton 38th America's Cup, the world's oldest, continually contested, international sporting trophy. The partnership marks an exciting new chapter for the brand as it continues to push the boundaries of what is possible in high-performance sailing.

Inspired by the 175-year history of the America's Cup and North Sails technical heritage, the 'Road to Naples' capsule collection has been created for life on and off the water. The range features a selection of versatile clothing for men and women; key pieces include the Zephyr Ultralight Vest, Galia Vest, recycled Coolmax® polo shirt and a quick-dry technical sailing cap.

Sam Watson, CEO of North Technology Group, said: "As the Official Technical Apparel Sponsor for the Louis Vuitton 38th America's Cup, we are proud to introduce the 'Road to Naples' collection. The range reflects the style, heritage and innovation that define both North Sails and the America's Cup. Designed to be worn in the city and on the coast, the limited-edition collection aims to bring the excitement of the Cup to fans around the world."

North Sails Apparel extends a spirit of innovation and performance beyond the water into a lifestyle expression rooted in the sport. The America's Cup presents a powerful global stage to showcase this evolution, introducing North Sails Apparel to a broader audience and reinforcing its position as a design-led performance brand.

Marzio Perrelli, CEO of America's Cup Partnership, added: "North Sails has been the dominant sailmaker in the America's Cup since 1980, powering every Challenger and Defender in the Match for the most famous and historic trophy in sport. The synergies run deep, and I'm delighted to welcome North Sails' deeper involvement as they come onboard as Official Technical Apparel Sponsor."

The collection will be available to purchase online via the official America's Cup shop and in-store, from the 21st May. Further product lines are set to launch in the lead-up to the Louis Vuitton 38th America's Cup, contested in Naples, Italy in June and July 2027.

For more information please visit www.northsails.com/americas-cup