SailGP announces first official sports trading category partner with Smarkets
by SailGP 26 Feb 21:53 PST
SailGP announces first official sports trading category partner with Smarkets © SailGP
SailGP has announced its first official sports trading category partnership, marking a significant milestone in the league's commercial growth and expanding how fans engage with the global sail racing championship.
Award-winning, product-led prediction market company Smarkets will become the Official Sports Trading Partner of the Rolex SailGP Championship, with integration rights in the UK, Ireland and Sweden as part of a three-year agreement.
Smarkets also becomes an official partner of the Emirates Great Britain SailGP Team - the league's formidable 2025 Season Champions - and the Emirates Great Britain Sail Grand Prix | Portsmouth, creating opportunities to enhance fan experiences around both the event and home team through on-site activations and digital engagement.
Andrew Thompson, SailGP Managing Director, said, "SailGP is built on speed, precision and data - and the nature of the racing with multiple short-course races rates compelling, highly-competitive action every time our teams take to the water with multiple different Grand Prix winners over a season. By working with Smarkets, we're able to use the sophisticated real-time data behind SailGP to unlock new ways for fans to engage with the competition, while continuing to grow the championship around the world."
Jason Trost, Smarkets Founder and CEO, said, "SailGP is a data-rich, high-performance sport, and that's exactly where exchange betting thrives. At Smarkets, prices are driven by real-time information and competition between participants, not bookmaker margins. This partnership brings a sharper, more transparent way to bet to fans across the UK, Ireland and Sweden."
Sir Ben Ainslie, Emirates GBR CEO, said: "This is an exciting partnership for both SailGP and Emirates GBR. Data is critical in SailGP and Smarkets will allow fans to access real-time data and engage with our sport in a new and innovative way."
The news builds on SailGP's formal entry into the sports trading marketplace in 2025, when the odds and markets were made available through global operators ahead of its New York event in June. Smarkets represents the sport's first dedicated partnership in the category. Leveraging SailGP's sophisticated real-time race data, the partnership will deliver a tailored, data-driven sports trading experience designed to enhance how fans engage with the action across the season.