Weller and Lexus join as new premium partners of Kieler Woche
by Kiel Week 26 Apr 19:57 AEST
21-29 June 2025
from left: Mayor Ulf Kämpfer, Managing Partner of the Weller Group Burkhard Weller and Head of Organization of the Kieler Woche Regatta Dirk Ramhorst © Kieler Woche
Cosmopolitan sporting spirit and unforgettable moments - that's what Kieler Woche stands for. With WELLER - one of the largest automotive dealership groups in Germany - and its premium brand Lexus, the summer and sailing festival has two new strong premium partners on board who embody exactly that.
The new partnership combines high-quality mobility and maritime flair. The new partners will join the existing ones and will present their vehicles at Kieler Woche in line with the brand slogan 'EXPERIENCE AMAZING'. Attractive design meets exuberant atmosphere.
'With WELLER and Lexus as new premium partners, we have been able to gain further strong partners who will enrich Kieler Woche in all its diversity,' says Mayor Ulf Kämpfer. 'The anticipation is already growing with every piece of news from the Kieler Woche office and with this partnership we are really stepping on the gas for a great Kieler Woche with countless special moments.'
Burkhard Weller, Managing Partner of the Weller Group, says: 'Sailing at a world-class level has beamed Kieler Woche into the hearts of sailing enthusiasts - the professionalisation of Kieler Woche - the organisation of the competitions on the water through the broadcast on land - the great event atmosphere - that brings people together joyfully and exuberantly! It's great that WELLER and Lexus can be part of it.'
'Excellent craftsmanship, outstanding quality and dignified luxury: characteristics that unite Lexus and sailing. We are delighted to support Kieler Woche, one of the most renowned summer and sailing festivals in Germany and Europe, as a premium partner,' explains Holger Kiener, General Manager of Lexus in Germany and Austria. 'In line with our brand slogan 'Experience Amazing', we want to create memorable experiences. The partnership with Kieler Woche, initiated in cooperation with WELLER, offers us the perfect stage for this.'
Head of Organization of the Kieler Woche Regatta Dirk Ramhorst adds: 'This partnership was made for us - you can tell straight away that Burkhard Weller is a passionate sailor himself: it combines his enthusiasm for sailing and all its attributes with a genuine connection to the summer festival.'
More information here.