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SailGP+ launches with unrivaled fan access and exclusive perks for members

by SailGP 16 Apr 2025 20:38 PDT
SailGP+ launches with unrivaled fan access © SailGP

SailGP, the world's most exciting racing on water, is excited to introduce SailGP+ - a revamped fan loyalty and membership program. Seamlessly integrated into SailGP.com, this free platform offers fans exclusive content, special offers, and top-tier competitions.

As the community platform of the cutting-edge sports and entertainment property, SailGP+ will offer the rapidly growing global fanbase of the Rolex SailGP Championship the opportunity to go behind the scenes of the sport, with a range of benefits putting them at the heart of the action, on and off the global racetrack.

SailGP+ fan benefits include:

  • Priority Tickets: Access early ticket sales for SailGP events worldwide
  • Behind-the Scenes Content: Get behind-the-scenes access, first looks, and exclusive content from top athletes and teams
  • Exclusive Offers and Competitions: Enjoy discounts on merchandise and partner products. Be in with the chance to win VIP trips and one-of-a-kind prize competitions
  • All The Action Your Way: Elevate your race experience with even more insights and member experiences

Marek Borowik, Director of Fan Engagement and Event Experience, SailGP, commented: "SailGP+ has been revamped based on extensive fan research and gives fans the opportunity to get closer to the sport they love. Through SailGP+ fans will truly be able to go behind the scenes, and access content and experiences like never before. This is only the start; we'll be constantly evolving the SailGP+ experience based on what our fans are looking for and need, and we're looking forward to welcoming everyone into this growing community."

The first in a series of exclusive, can't-miss competitions SailGP will be running throughout the 2025 Season is live with the launch: SailGP+ members are in with a chance of winning tickets to the Mubadala New York Sail Grand Prix on June 7-8, 2025. The winner and three friends will attend both days of New York's adrenaline-fueled racing and entertainment, watching from the heart of the action on Governor's Island with exclusive Waterfront Premium Grandstand seats.

SailGP+ will help bring more fans closer to the action than ever before. The global racing championship has been on a significant growth trajectory since its inception in 2018 - with a dedicated broadcast audience of 200 million in Season 4, spanning 212 territories globally. The league also more than doubled its social media engagements in Season 4 - growing its cumulative following to more than 3.45 million fans, up from 1.55 million the season prior.

To get unrivaled access to behind-the-scenes content, members-only offers, exclusive competitions, all the action your way - and more - sign-up to SailGP+ at SailGP.com. Existing & new members can then log in to SailGP+ via the red button top right of SailGP.com.

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