Please select your home edition
Edition
Henri-Lloyd Dynamic Range




Henri-Lloyd & Royal Norwegian YC strategic cooperation aimed at increasing sailing participation

by Henri-Lloyd 5 Mar 07:00 AEDT

The Royal Norwegian Yacht Club (KNS) has announced a new strategic cooperation with world-leading sailing apparel manufacturer Henri-Lloyd. The aim, says Henri-Lloyd CEO Knut Frostad, is to strengthen both the sport of sailing in Norway and increase participation through events and regattas, and ensure members benefit from access to the world's best sailing gear.

One of the first major collaborations is the announcement that Henri-Lloyd will become the title sponsor of Færderseilasen, Norway's largest regatta, taking place on June 13-15 2025. The event, which first took place in 1947, is now one of the world's largest overnight regattas attracting up to 550 entries. The course uses three lighthouses in the Oslofjord as rounding points, with the course length determined on the size of the boat. This year the event will finish in Moss, creating a new and spectacular finish with a temporary marina created to host the yachts, together with land-based entertainments and celebrations.

Secretary General of KNS, Bård Spilling, says: "It is incredibly exciting to be able to collaborate with Henri-Lloyd, especially now that the brand is in Norwegian hands. At the same time, it is fantastic to be able to work closely with Knut Frostad, one of Norway's most profiled sailors of all time. His experience from international regattas, broad networks and commitment not only to top level, but also to coastal and touring sailing, give KNS some fantastic opportunities going forward."

Frostad is one of Norway's most famous and well-known sailors. Having twice competing in the Olympics, he sailed four times around the world in the Volvo Ocean Race. He is an ambassador for the sport of sailing, having been CEO of the Volvo Ocean Race and of Navico Group, known for the brands Simrad, B&G and Lowrance.

In 2024, Frostad was appointed as CEO of Henri-Lloyd, one of the world's most well-known sailing brands, established in 1963 by Henri Strzelecki. The Strzelecki family owned the company for many years before it was sold to Swedish owners, prior to being taken over by Norwegian-based Monte Rosa Capital, which incorporated Henri-Lloyd into a group that also owns the Odlo and Janus brands. Henri-Lloyd has also recently opened its first brand store in Bogstadveien, Oslo.

Celebrating the relationship with KNS, Frostad says "Together, we will lift the sport of sailing in Norway and I will help contribute with my international network and experience. When I started sailing at sea, Henri-Lloyd was the leading brand with the best sailing gear. They were at the forefront when it came to technology and material use, using taped seams and performance clothing for ocean sailing and demanding conditions. We are going back there, and the ambition is to make the world's best sailing gear."

Henri-Lloyd has recently launched its Dynamic range, with unique fabrics and four-way panel stretch, offering a completely new style and feel for marine protective clothing.

Related Articles

Facing Everything and Rising
Henri-Lloyd is proud to support Jazz Turner as her official clothing partner Some vessels carry more than crew and sail; they carry a mission. At Henri-Lloyd, we're proud to spotlight individuals like Jazz who embody the spirit of exploration and innovation. Posted on 19 Jun
Henri-Lloyd appoints new distributor
Croatia, Slovenia and Montenegro will be served by Yachting Mission 524 Henri-Lloyd is extending its distribution channels with the appointment of a new distributor for Croatia, Slovenia and Montenegro. Yachting Mission 524, founded by Olympic Finn sailor Ivan Kljakovic Gaspic, is headquartered at Split. Posted on 17 Jun
Færderseilasen 2025
Henri-Lloyd is honoured to have supported one of the world's most iconic overnight sailing races As proud title sponsor of the 2025 Færderseilasen, Henri-Lloyd is honoured to have supported one of the world's most iconic overnight sailing races. This year, the vibrant coastal city of Moss in Østfold served as the beating heart of the regatta. Posted on 16 Jun
Sailing with Matt Cornwell
From youth sailing in Lymington to the America's Cup and TP52 Worlds From youth sailing in Lymington to the America's Cup and TP52 Worlds, Matt's journey has been shaped by resilience, big moments, and life at the bow. We caught up with him to talk favourite races and what he'd be doing if he weren't a sailor. Posted on 13 Jun
Henri-Lloyd Færderseilasen Race this weekend
Keeping sailors, winners, volunteers and even the dancers happy! Henri-Lloyd's overwhelming support for Færderseilasen keeps sailors, winners, volunteers and even the dancers happy! Posted on 12 Jun
New Dynamic Range of T-Shirts and Shorts
Just the ticket at sea and on shore Packing for a weekend away on the water and having fun onshore has never been easier, thanks to the new range of Dynamic shorts and t-shirts from Henri-Lloyd. Posted on 3 Jun
Lightweight Wind Barrier
The Henri-Lloyd Breeze Jacket combines lightweight, waterproof performance with modern design The Henri-Lloyd Breeze Jacket combines lightweight, waterproof performance with modern design, making it the ideal choice for warm-weather sailing and everyday on-water activities. Posted on 24 May
Henri-Lloyd supports Jazz Turner's challenge
GBR para-athlete overcomes fears in attempt to break record For a young woman with multiple and complex health issues, Jazz Turner is remarkable calm as she faces her imminent departure on her around Great Britain sailing challenge. Posted on 20 May
Cowes Spring Classics from Henri-Lloyd
A great way to kick off the season and enjoy the energy of Cowes A great way to kick off the season and enjoy the energy of Cowes. The event brings together classic yachts and sailing fans. Make sure to drop by our store in Cowes! Posted on 17 May
Henri-Lloyd Dynamic Lite Jacket
Will it become your new favourite jacket? We all have that one favourite jacket, which no matter what the weather or where you're going, it's the one you pick out above everything else. The new Dynamic Lite Jacket from Henri-Lloyd is set to become the new fave jacket. Posted on 8 May
Henri-Lloyd Dynamic Range