Bluegame: Continual development and collaboration key to success

by Sanlorenzo Yachts UK & Ireland 4 Feb 23:49 PST

Innovative design, continuous development and a strategy firmly grounded in sustainability has seen Bluegame Yachts experience exponential growth over the last five years. Into this mix, throw a couple of auspicious collaborations and you've a game-changing recipe for success.

Founded in 2004 by ex-Olympic sailor and architect, Luca Santella, Bluegame has successfully positioned itself as a pioneer in the yachting industry, focusing on innovation, sustainability, and the creation of functional and efficient yachts that defy traditional categorisation.

In 2018, Bluegame joined the Sanlorenzo Group, which significantly enhanced its development opportunities and saw revenues multiply 16 times over five years. This impressive expansion is reflected in a strong order book as we move into 2025 and an increasing demand for the innovative Bluegame yachts in the UK market.

"Bluegame is a relatively new yacht brand in comparison to some of the British brands, but it has already made its mark on the UK market," says Nick Hatfield, Managing Director at Sanlorenzo Yachts UK which represents the Bluegame brand in the UK and Ireland.

"The brand is offering a different approach to yachting and it's really shaking things up in terms of design. It's disruptive, challenging traditional layouts to provide multi-use onboard spaces with more direct access, both physically and visually, to the sea.

"These design features, coupled with robust engineering and a very high level of standard specification, are proving extremely popular with UK customers - and the exponential growth the brand has seen globally looks set to continue in the UK."

Supporting Luca Santella's original goal of creating practical, seaworthy yachts that provide an authentic connection to the sea, Bluegame currently offers three distinct yacht ranges that combine sophisticated design, versatility and luxury - bridging the gap between the traditional categories of flybridge and sports cruisers, trawler yachts, and open boats.

Exemplifying this is the highly publicised Bluegame BGM75 which launched at the Cannes Yachting Festival in 2023. The first multihull from the Italian shipyard, the BGM75 is designed to maintain the aesthetic of a monohull with the benefits of a catamaran, and offers increased stability, large volumes and reduced fuel consumption - with the yacht claiming to consume 30 per cent less fuel than a 90-foot monohull of a similar volume.

But it's the BGX range that's proving to be most popular in the UK, and specifically the BGX63.

Hatfield explains: "The BGX range embodies Luca Santella's vision of building a yacht that challenges the perceived norms of motor yacht design by blending an adventurous explorer yacht feel with uncompromising quality, luxury and functionality.

"The BGX63, in particular, has been exceptionally well received. Of all the Bluegame yachts ordered to date by UK clients, the BGX63 accounts for 40 per cent of these. With a vast beach club, an open plan upper cockpit and a clever, owner-centric layout that places the master cabin at the centre of the yacht - wherever you are onboard, you're only a few steps from the water.

"This innovative design, coupled with Bluegame's capacity to offer personalised interiors, is the point of difference that UK owners have been waiting for, whether they use it as a day boat while holidaying aboard or as a chase boat for a larger superyacht."

Bluegame's continued commitment to innovation is evidenced by its development of the BGH hydrogen-powered chase boat. Partnering with NatPower-H and leveraging its expertise in hydrogen-powered propulsion systems, Bluegame's BGH was designed to comply with the stringent demands of the America's Cup protocol.

And achieving speeds of up to 50 knots with zero emissions during the event, the BGH not only showcases Bluegame's dedication to more eco-friendly yachting but also its ability to combine cutting-edge design with robust performance under demanding conditions.

Inspired by, and building on, the technology developed for the America's Cup, Bluegame continues to innovate with the next generation of foiling cruisers. Later this year will see the launch of the BGF45, the first in Bluegame's new BGF range of foil assisted high-speed catamarans. This new model uses its single fixed foil to improve performance by rising above the chop to reduce drag - this also affords those onboard a more comfortable ride as they 'skim' above the waves.

Supporting parent company Sanlorenzo's drive towards carbon neutrality in yachting, other significant partnerships include Siemens Energy as Bluegame champions the development of sustainable energy solutions for yachts - including the use of hydrogen, and methanol, fuel cell systems to generate electricity onboard.

These notable collaborations reflect Bluegame's strategic approach to combining design excellence, environmental responsibility, and industry leadership. And with brand recognition enhanced through its association with high-profile events and industry firsts, this strategy looks set to meet the demands of the evermore eco-conscious consumer and further accelerate the brand's growth, both in the UK and worldwide.