Please select your home edition
Edition
sMRT AIS Man Overboard Beacons AUS / NZ

America's Cup: Dalton looks to the future, and expansion of 38th Cup. Venue set to move?

by Emirates Team New Zealand 23 Oct 2024 08:03 AEDT
Louis Vuitton 37th America's Cup, Prize giving ceremony with Pietro Beccari, Chairman and CEO, Louis Vuitton; and Bernard Arnault, Chairman and CEO, LVBarcelona (ESP), Louis Vuitton 37th America's Cup, Final Match, Race Day 6 - October 19, 2024 © Gilles Martin-Raget / www.martin-raget.com

America's Cup and America's Cup Events CEO, Grant Dalton has outlined some of the achievements/milestone emanating from the 2024 America's Cup in Barcelona, and indicated the future direction of the event under the Defender's continued stewardship.

Emirates Team New Zealand have completed one of the most successful America’s Cup campaigns in history. For the Defender, Emirates Team New Zealand having won the America’s Cup three times in a row, it now presents an unprecedented opportunity for the continued growth of the America’s Cup from the strongest foundation of success in recent history.

Three days after winning the America’s Cup, Emirates Team New Zealand CEO Grant Dalton provided insight into the early stages of a vision of continued growth, given early media speculation about future venue opportunities.

“The Louis Vuitton 37th America’s Cup has confirmed the America’s Cup as one of the unique properties in international sport, so it is our objective to build on the success of AC37 and continue the growth we have been seeing since we first won the America’s Cup in 2017. We are looking to increase audience and engagement across different regions, territories and demographics.” said Dalton.

AC40 and E-Sailing to expand.

Through the hosting of the event in Barcelona, the America’s Cup has seen significant growth across many fronts via the success of the Puig Women’s America’s Cup, the Unicredit Youth America’s Cup as well as the AC Sailing E-Sport World Championship and taking huge strides in the innovation and development of sustainable marine power with the hydrogen powered foiling chase boats.

“As a result of these successes we know we have a number of valuable properties that we wish to continue building. We are keeping an open mind on how best to achieve this with a venue, or different venues, that can super charge the 38th America’s Cup with increased global footprint, more teams and increased overall expansion opportunities. It would be difficult to expand the number of teams based on the available infrastructure space in Barcelona.”

“Furthermore, from initial discussions with teams, there is a collective desire to see continued commercial growth of the America’s Cup, in line with what is seen in other leading global sports,” Dalton explained.

Attendance and TV audiences up

The Louis Vuitton 37th America’s Cup event attracted 2.56 million attendees between 22 August and 19 October 2024, over the 59 days of the event. Attendees and people enjoying the event ranged from the local community, national and international visitors coming into Barcelona from within Spain and around the world. The attendees were counted on a daily basis by the Host Partners Group with ACE Barcelona SL and the Host Partners across the America’s Cup venues: Race Village and Fanzones, Team bases, Hospitality, as well as 243 superyachts, on water guests and on water race viewing experiences.

“These numbers are well aligned with those that were projected and estimated before the event and from initial indications we know we are well on track to reaching our growth targets of a 50% increase on total broadcast and media audience from the 36th America’s Cup.” explained Dalton.

After such a success in Barcelona in 2024, the future looks bright.

Related Articles

K-Challenge gives opinion on proposed Protocol
Why the 38th edition could usher in a new era for the America's Cup Stephan Kandler and Bruno Dubois, Co-CEOs of K-Challenge, jointly stated: “The provisional Protocol published on 23 May 2025 by Defender Emirates Team New Zealand is an important step forward for the America's Cup." Posted on 4 Jul
America's Cup: Confidential settlement reached
(Updated) A confidential settlement reached over five year Cup legal claims. Confidential settlement reached between the America's Cup team Emirates Team New Zealand and their formerly contracted Event Managers, Mayo & Calder, and others associated with the company. But what of Mainstream Media's role in the affair? Posted on 29 Jun
America's Cup - #3 Finish Line
The Cup is still undecided. And somewhere, in one last simulation, the universe holds its breath. The Cup is still undecided. And somewhere, in one last simulation, the universe holds its breath. Step into the last leg. This is where legends break — or rise. Posted on 23 Jun
Cup Spy: "Burling Rule" unlikely to be changed
The Defender is unlikely to soften the Rules and allow open season on its sailing team. Despite the shift of three times America's Cup winner, Peter Burling it is understood that there is unlikely to be any softening of the Nationality rule to enable Burling to get any closer to the action than a chase-boat in the 38th America's Cup. Posted on 20 Jun
Burling "excited' by Italian move
In a media statement issued by his Media Team, Burling says he remains fully committed to his role w In a media statement issued by his Media Team, Burling says he remains fully committed to his role with Black Foils, the New Zealand SailGP Team. Posted on 20 Jun
America's Cup: Kiwis advertising for key people
Emirates Team NZ seeking new people for key roles ahead of its 12th America's Cup campaign Emirates Team New Zealand, the current America's Cup champion is gearing up for the 2027 Defence of the most prestigious trophy in sailing. The team has advertised eight positions in the IT, Meteorology and Engineering areas Posted on 12 Jun
America's Cup: Another sponsor signs for Italians
Luna Rossa has announced that Unipol has renewed its trust in the team Luna Rossa has announced that Unipol has renewed its trust in the team and will accompany it as an official sponsor for the duration of the 38th America's Cup. Posted on 5 Jun
America's Cup fillibustered by Challengers
A Cup in turmoil - Protocol is unsigned - with entries due to open on Sunday. Updated story: America's Cup got underway in Rome on Monday, with Round 2 of the official welcoming ceremonies on Wednesday in Naples. However three teams are working in collusion and have again issued statements within minutes of each other. Posted on 29 May
America's Cup enthusiastically received in Naples
The Castel dell'Ovo, was the venue for the arrival of the America's Cup in Napes The Castel dell'Ovo, set on the tuft peninsula of Megaride was the outstanding setting for the Official Host Venue Presentation of the Louis Vuitton 38th America's Cup. Posted on 28 May
Italian PM welcomes America's Cup in Rome
Prime Minister Meloni set out a bold vision for the regeneration planned around AC38 The magnificent setting of the Casino del Bel Respiro, commissioned by Pope Innocent X in 1644, in the grounds of Villa Pamphilj, was the outstanding and historic setting for the formal presentation of the Louis Vuitton 38th America's Cup. Posted on 26 May
Navico AUS Zeus3S FOOTERV-DRY-XMaritimo M75