Rooster Expands Operations with Strategic Warehouse Consolidation
by Rooster 15 Oct 2024 18:00 AEDT
Rooster Expands Operations with Strategic Warehouse Consolidation © Rooster
Rooster, a leading manufacturer of technical clothing and parts in the marine industry, is excited to announce a strategic expansion of its operations, consolidating its European warehousing into the UK. This move is a key component of Rooster's long-term growth strategy, aimed at streamlining logistics, enhancing stock availability, and ensuring more efficient delivery for its valued partners across Europe.
Luke Morrison, CEO of Rooster, commented, "Since 2021, we've had the privilege of partnering with a trusted company in Germany to support our warehouse fulfilment during the Brexit transition. As couriers and freight forwarders have significantly advanced their processes, now is the perfect time to consolidate operations back to the UK. This consolidation isn't just about streamlining - it's an expansion of Rooster's capacity to meet growing demands across Europe. While we anticipate some initial teething problems, we are focused on quickly establishing a seamless system to ensure our partners receive their goods promptly, allowing them to better serve their customers."
By fulfilling orders directly from its expanded UK warehouse and factory, Rooster will be able to offer more reliable deliveries and improved stock availability throughout Europe. Bulk winter orders will continue to be shipped directly from the factory, optimising efficiency and ensuring that Rooster's high-performance gear reaches customers swiftly.
This expansion underscores Rooster's ongoing commitment to supporting small boat dinghy sailing and racing, while growing its presence in the keelboat market. In 2025, Rooster will introduce new, cutting-edge products under its SB2 and SB3 ranges, reinforcing its leadership in providing innovative equipment for both dinghy and keelboat sailors. The company also remains dedicated to meeting the needs of watersports enthusiasts across various disciplines.
As Rooster continues to expand, the company remains committed to building strong partnerships, fostering customer relationships, and driving growth, even in the face of industry challenges. With a focus on innovation, performance, and customer satisfaction, Rooster is poised for continued success in the competitive marine market.
About Rooster®
Rooster® is a leading provider of innovative sailing gear and equipment. Committed to excellence in performance, quality, and design, Rooster® offers a diverse range of products tailored to the needs of sailors and watersports users worldwide. From dinghy sailing to inshore racing, Rooster® is dedicated to pushing the boundaries of innovation in the industry. Learn more at www.roostersailing.com.