Detroit Liquid Ventures sponsoring 100th Bayview Mackinac Race
by Bayview to Mackinac Race 17 Jul 2024 05:06 AEST
When the much anticipated 100th Bayview Mackinac Race sets sail on July 20, Detroit Liquid Ventures will be along for the ride. The full-service Detroit-based beverage company is not only the Official Beer Sponsor, but is also releasing Century Sail Ale, a commemorative low-alcohol, low-carb brew to keep captain and crew hydrated along the way, or for their finish line celebration.
"I'm especially proud to support the 100th annual Bayview Mackinac Race - it's an iconic event that's an important part of Detroit's past, present and future - it's Pure Michigan all the way," said Mark Rieth, Detroit Liquid Ventures president. "Our full line of crisp, refreshing craft and non-alcoholic beers and natural energy drinks are a perfect complement to a glorious day spent racing on the Great Lakes, with the wind in your sail and, hopefully, blue skies above."
Century Sail Ale is DLV's exclusive new citrus blond "boat beer" featuring just 3.9 abv and low carbs. "Century Sail Ale, like our N.A. beers, delivers the full beer flavor profile with no, or low, alcohol. They are ideal for a day in the sun, sailing, golfing, or anytime you thirst for a beer but want to stay fresh and hydrated."
The Bayview Mackinac Race began in 1925 with less than a dozen boats (and only three that crossed the finish line). In the 99 years since, it's become a marquee event for sailors and is the world's longest continuously run long-distance freshwater yacht race. The 100th iteration promises to be the best yet.
Michael Helm, 2024 Bayview Yacht Club Commodore, said, "This growth in participation speaks volumes about the enduring appeal and significance of the sport of sailing and the race. While we anticipated an increase in the number of participants for our 100th, I attribute the immense response to a broader trend of people seeking outdoor activities and embracing the natural beauty that Michigan has to offer."
Century Sail Ale is the latest brewed-in-Detroit beer from Detroit Liquid Ventures. In May, DLV released Arsenal of Democracy, a Detroit-style lager meant to celebrate Detroit's herculean efforts in World War II. DLV previously introduced a line of Irish style ales, including Old Head Red, Old Head Milk Chocolate Stout and Old Head Extra Pale Ale. DLV's FÜL Beverages offers non-alcoholic beers and natural sports drinks that are designed as a smarter alternative to quench any thirst at any time, while at the same time giving your body exactly what it needs to relax, recover or simply enjoy.
"I sometimes wish I could go back in time to the 1850's when Detroit was the brewing capital of America, or to the 1940's when Detroit men and women were laboring to turn the tide in WWII, or to 1925 when the inaugural Bayview Mackinac Race set sail," said Rieth. "I can't do that, but I can pay homage to those great Detroit moments, and many more like them, by brewing exceptional beverages that celebrate our Detroit past with a contemporary twist. I'd like to think those 1925 racers would like what they see, and taste, at this year's event."