Please select your home edition
Rooster Women's Wetsuit Range

‘This is what it means to be in Auckland' - Mayor sums up Auckland Boat Show

by Isla McKechnie 19 Mar 05:50 PDT 20 March 2024
Auckland Boat Show - Day 4 - Viaduct Event Centre - Jellicoe Harbour - Auckland - March 16, 2024 © Chris Cameron

The Auckland Boat Show has wrapped up for 2024 and, in an industry facing challenges, New Zealand companies have risen to the challenge and kept selling boats while Mayor Wayne Brown added his support.

“This is what it means to be in Auckland,” said Mayor Wayne Brown to the New Zealand marine industry companies gathered at the Auckland Boat Show.

The Mayor of Auckland was speaking to the assembled marine representatives during the show, New Zealand’s largest boat show on water, which ran from 14th to 17th March.

“It’s events like this that make Auckland unique. We’re here celebrating the playground of Auckland - the Hauraki Gulf - and what it means to be in Auckland; out enjoying its waters.”

“I’m a keen supporter of the marine industry, a sector that provides 8000 jobs, and delivers local training which is held in high regard internationally. We’re a leader in new technologies, with our electric ferries a good example of this.”

Mayor Brown’s speech came as the marine industry presented its new releases, technology and in-novation at the 2024 show, with a larger number of new releases than had previously been seen at an Auckland Boat Show.

“Like many industries, we have our challenges at the moment,” said Auckland Boat Show organiser, Stacey Cook.

“However we’re meeting them head on. The Auckland Boat Show gives our industry an opportunity to show its products in the way they’re meant to be experienced; on the water.”

The show, which is held in the Viaduct Events Centre and Jellicoe Harbour, is the only boat show in New Zealand where boats can be viewed on the harbour. As New Zealanders’ appetite for the marine world grows, the show has grown and this year featured 180 trailer boats and RIBS with a further 130 large boats berthed in Jellicoe Harbour to be explored.

“It’s a crucial show for us,” says Yamaha Marine’s Pete Dick.

Yamaha Marine released its new F350 in the show’s sea trial area, with Yamaha saying the ability to demonstrate it to customers on the water is a game-changer.

Also on the water, Whakatane boat builder Extreme Boats likewise had a successful show demon-strating its products, with the ability for visitors to walk through and experience the finish quality in person.

“We’ve had really great enquiries from all over the world during this show,” says Legacy Marine’s Hadley Boyle.

“We’ve had keen interest from the United States, Canada, and from Europe so we’re really happy to be here.”

Fellow members of the larger end of the market, Jimmy Buffit brokers experienced solid interest dur-ing the show.

“We’re finishing the show with a Maritimo 45 under contract and it’s been a great show for us,” said broker Mitchell Thompson.

Also on the marina, brokers 36 Degrees presented a number of yachts on the water, with New Zea-land debuts direct from France to be explored by showgoers.

“We’ve had excellent leads, there’s no doubt that buyer behaviour is changing at shows. Enquiries have been good, numbers have been good, and reaction to the New Zealand releases to the market are bringing in a lot of interest,” said 36 Degrees broker, Jono Baker.

“The Beneteau First 44, and the tried and true boats which are always popular - like the Swift Trawler 41 which we’ve had at the show for the last three or four years - people just love to see them.”

“It’s been a really good show,” said Caribbean Boat’s Scott White.

“Though the trailer boat market has taken a bit of a hit, the new larger range of Caribbean Boats is going really well. These larger boats sell well throughout the Coromandel, Northland and into Auck-land; all up the east coast of the country, while our trailer boats are popular on the West Coast.”

Boats were also selling within the show’s on land section.

Graeme Heaphy, Makaira Boat’s sales manager, travels with the aluminium boat brand from its North-land factory.

“We’ve sold a boat because of the show. The show demonstrates our wares so well, and it’s great to come and get the temperature of the industry. We love this show, we wouldn’t miss it.”

The Auckland Boat Show’s footprint spreads to the Viaduct Events Centre, with a number of stands inside the VEC demonstrating New Zealand innovations.

“The work post-boat show will keep us busy for a month,” said Richard Cleave, of HullWell. HullWell creates advanced antifoul and substrate protection for aluminium, steel, composite, and timber.

The Auckland Boat Show will run again in March 2025, bringing showgoers in contact with New Zea-land’s, and the international marine industry. Known for its unique sea trial area; the only one of its kind in a New Zealand boat show, it presents attendees with the chance to experience how vessels perform on the water. It presents the largest collection of vessels on the water available to view in New Zealand, acting as a one-stop shop for the industry to gather with its audience in Jellicoe Harbour and the Viaduct Events Centre.

On land, exhibitors include a range of brands across the industry, including engines, commercial, electrical and paint and antifoul.


Related Articles

Auckland Boat Show bounces back
A fine day drew a pre-COVID sized crowd to the Auckland Boat Show's marinas and exhibition halls Despite a backdrop of economic uncertainty, boating fans poured into the Auckland Boat Show on a fine warm, sunny late-Summer day - keen to decide on where to spend their spare dollars if not now, then when the economic recovery kicks in. Posted on 16 Mar
Auckland Boat Show sets records
The Auckland Boat Show started Thursday with a record number of yachts on their New Zealand debut The 2024 Auckland Boat Show has displayed a record number of boats newly released in the New Zealand market. Filling Auckland's Jellicoe Harbour and Viaduct Events Centre as it started today, the show has over 250 boats on display. Posted on 14 Mar
New Zealand marine industry hits $3 billion
The marine industry is now worth $3 billion annually to the New Zealand economy, incl $800m exports The marine industry is now worth $3 billion annually to the New Zealand economy, achieving around $2.2 billion in local sales, and $800 million in exports. Posted on 18 Aug 2023
An on-water festival comes to Auckland in 2023
The Auckland Boat Show will return in late March 2023, bringing a festival on the water to the City New Zealand's largest boat show will return to Auckland from 23-26 March, 2023. The Auckland Boat Show, scheduled for March next year, will run directly after Sail GP's March regatta. Posted on 16 Aug 2022
New Zealand's sea and air borders open August 1
New Zealand's sea and air borders for yachts and superyachts from August 1 With New Zealand's reputation cemented as one of the world's most-serene yet adventurous destinations, New Zealand will open its borders to visitors again with air and sea borders opening from 1 August, allowing tourists to once again explore and enjoy on Posted on 11 May 2022
Trans-Tasman bubble eases entry for superyachts
Trans-Tasman bubble eases entry situation for superyachts and cruising vessels entering NZ With a trans-Tasman travel bubble now in place and working between the Australian states and New Zealand, NZ Marine Industry Association has clarified the changed entry situation between the two countries for cruising yachts and superyachts. Posted on 17 May 2021
2020 Auckland Boat Show cancelled
2020 Boat Show has been cancelled, due to uncertainty on COVID-19 restrictions NZ Marine Industry Association organisers of the 2020 Auckland Boat Show have announced that the 2020 Show has been cancelled, due to uncertainty on which COVID-19 restriction levels will be in force in early October. Posted on 16 Sep 2020
Images from the Auckland On the Water Boat Show
Images from the marina on the final day of the Auckland On the Water Boat Show. The sun made a longer than fleeting appearance for the Final Day of the Auckland On the Water Boat Show, providing an opportunity for Sail-World's camera to get around the marina. Posted on 7 Oct 2019
Auckland On Water Boat Show gets underway - Day 1
The Auckland On the Water Boat Show got underway on Thursday under threatening skies The Auckland On the Water Boat Show got underway on Thursday under threatening skies, which proved to be a minor deterrent to fans who were queued for the opening at 10.00am. Posted on 4 Oct 2019
AOWBS: New dates, new location for 2019
Auckland On the Water Boat Show starts on Thursday October 3 Come October, this year's Auckland On Water Boat Show, now in its 21st year, is scheduled for October 3-6. This slightly later date brings the show into line with the school holidays, as well as daylight savings time Posted on 27 Sep 2019
Henri-Lloyd - For the ObsessedDoyle_SailWorld_728X90px-01 BOTTOMSelden 2020 - FOOTER