Riva celebrates Italian excellence at the "Identitalia The Iconic Italian Brands" exhibition
by Riva Yacht 18 Feb 2024 00:13 NZDT
13 February - 6 April 2024
Riva, a symbol of Italian boatbuilding know-how and excellence for over 180 years, has been chosen by the Italian Ministry of Business and Made in Italy, along with 100 other leading Italian companies, to take part in the exhibition "Identitalia The Iconic Italian Brands".
The event dedicated to brands that have left their mark on the history of Italy celebrates the 140th anniversary of the creation of the Italian Patent and Trademark Office.
The exhibition is held from February 13 to April 6, 2024, at the Ministry's head office in Palazzo Piacentini, located at Via Veneto 33 in Rome. Designed as a journey through the most influential Made in Italy brands, the exhibition had its official opening on Tuesday February 13, 2024, with an event attended by Italian Minister of Business and Made in Italy Adolfo Urso, Unioncamere President Andrea Prete and Historic Brand Association President Massimo Caputi.
Riva is telling the time-honoured story of its game-changing contribution to the art of Italian boatbuilding by exhibiting the scale model of one of its most iconic powerboats, the Aquarama, and the book 'Riva Aquarama by Assouline (Special Edition)' about the famous runabout, published to mark its 60th anniversary.