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Rooster 2025

1884 - 2024: Groupe Beneteau, 140 years of innovation

by Beneteau Group 23 Jan 2024 02:29 AEDT
Groupe Beneteau, 140 years of innovation © Groupe Beneteau

With the 13 new 2024 models in its boating division, the group continues to mode upmarket: experience on board, technological innovation and durability.

Pioneer from generation to generation for 140 years, the Groupe Beneteau reaffirms the values that underpin its strength and its capacity for innovation and transformation.

At the Düsseldorf Boat Show 2024, Groupe Beneteau is celebrating its 140th anniversary under the banner of innovation. 13 new models were presented by the brands of its Boat division. The Group is continuing its strategy of moving upmarket, with enhanced on-board experiences, technological innovations and sustainability. The Group emphasised the values of Passion, Transmission, Conquest and Audacity, which have been its strength for 4 generations. These values continue to guide the Group's ability to innovate and transform itself, to deliver ever greater value to its customers.

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