Superyacht Australia and BoatPro unveil collaborative partnership agreement
by AIMEX 1 Dec 2023 13:23 PST
BoatPro Infographic © BoatPro
Superyacht Australia (SYA), the peak representative body for the Australian superyacht industry has announced an unprecedented partnership agreement with BOATPro, the award-winning superyacht market intelligence platform, launched in 2018 by BOAT International.
BOATPro's role as the official data partner for SYA provides an exclusive opportunity for its members.
Acknowledged as a market-leading source of industry intelligence, BOATPro presents real-time, accurate and reliable superyacht data and were the first to offer AIS fleet tracker data designed specifically for the superyacht industry. This is used to build custom maps and reports on yacht activity such as port, marina and shipyard visits. Additionally, BOATPro provides historical data on superyacht migration and movement trends, along with brokerage data, refit information, and weekly and quarterly market insight reports.
Widely used across the superyacht industry, subscribers include shipyards, marinas, brokerage houses, equipment manufacturers, and financial services who all benefit from up-to-date comprehensive insights and analytics to drive their business strategies.
David Good, CEO of Superyacht Australia said "This partnership will greatly improve our access to useable data for the organisation and our members. We are very driven by data when planning activities throughout Asia/Pacific and measuring our ROI. This partnership with BOATPro will significantly improve the efficiency in sourcing and credibility when using this data."
Toby Moore, CEO of BOAT International Media said "We are delighted to be partnering with Superyacht Australia as Official Data Partner with BOATPro. BOAT International continues to be committed to supporting the Australian Superyacht market by working with the top industry body SYA and its members in all their activities and we look forward to a close working relationship in 2024."
More information on BOATPro can be found here: www.boatinternational.com/boat-pro