Please select your home edition
Edition
Doyle_SailWorld_728X90px-01 TOP

America's Cup: Coca-Cola joins the 37th America's Cup

by America's Cup Media 6 Oct 2023 06:42 PDT 7 October 2023
Grant Dalton, CEO of the 37th America's Cup, and Francesc Cosano, General Manager of Coca-Cola Europacific Partners Iberia © Emirates Team NZ

On Friday morning, Coca-Cola Europacific Partners signed an agreement at its Martorelles (Barcelona) plant, through which the company becomes a sponsor of the 37th America's Cup – the world's oldest and most important nautical event to be held in Barcelona in 2024. This alliance makes Coca-Cola the Global Soft Drinks Partner of the 37th edition of the America's Cup.

Coca-Cola has always been present in the most important sporting events in the world, in different disciplines. Beyond sports sponsorship, the company now partners with this competition to develop initiatives within the framework of its sustainability strategy. In this sense, during the regatta months, Coca-Cola will promote the use of returnable glass as a more sustainable and reusable container. In addition, it will also promote beach cleaning actions through its ‘Mares Circulares’ program, which began in 2018 and has already managed to recover more than 1,800 tons of waste in Spain.

The agreement also consolidates and reaffirms Coca-Cola’s relationship with Barcelona, a key city for the group at an international level, which has one of the largest production plants in Europe (located in Martorelles) and which saw the birth of the first Coca-Cola bottle in Spain in 1953, from the factory located on Almogàvers Street.

The signing of the agreement brought together Grant Dalton, CEO of the 37th America's Cup, and Francesc Cosano, General Manager of Coca-Cola Europacific Partners Iberia. When signing the agreement, both executives highlighted the economic and social impact that the competition will have on the city, the region, and the country, with the involvement of citizens and local entities, and the importance of sustainability in the management of an event of this magnitude.

Francesc Cosano, General Manager of Coca-Cola Europacific Partners Iberia, highlighted the importance of partnering with the world's most important nautical competition and pointed out that "this agreement allows us to reinforce our commitment with Barcelona, supporting the local economy and making a positive impact on the Catalan society".

For his part, Grant Dalton, CEO of 37th America’s Cup, said, “We are especially proud to have such an iconic international brand joining the 37th America’s Cup in such an iconic city, but driven so emphatically at a local level by an organization like Coca-Cola here in Barcelona."

"Like AC37, it is clearly very important for them to leave a positive legacy of the event economically and in terms of sustainability, so it is great to have them onboard working with us towards such a positive ambition for the 37th America’s Cup and Barcelona."

Related Articles

Cup Spy: June 13 - Swiss smash rig
The Swiss America's Cup Challenger, Alinghi Red Bull Racing broke is mast on Thursday afternoon The Swiss America's Cup Challenger, Alinghi Red Bull Racing broke is mast on Thursday afternoon, late into a four hour training session in a breeze of 20kts. With less than 70 days until the start of racing, the options are tight. Posted on 13 Jun
Cup Spy: June 7 - Four AC75s scrap for searoom
Dean Barker and Phil Robertson return to sharpen the Swiss in some contested racing practice Five teams sailed on Friday - four out of Barcelona in AC75s, enjoying a 15kt southerly seabreeze and reasonable seaway Posted on 9 Jun
Cup Spy: June 6 - USA takes a dive
American Magic took an unexpected nosedive, blowing the clew out of a jib and damaging fairings A third solid day of training for NYYC American Magic on Thursday was marred by a high-speed nosedive during the last bear away of the day as the team headed for the harbour entrance at the end of a productive five-hour session. Posted on 7 Jun
Cup Spy June 4: More teams hook up off Barcelona
Five teams sailed, or rather were on the water off Barcelona, in perfect sailing/foiling conditions Five teams sailed, or rather were on the water off Barcelona, in what was perfect sailing conditions for the AC75 foiling monohulls. Alinghi Red Bull Racing had another media session, and trained later. Posted on 6 Jun
Cup Spy May 29: AC75s at the Barcelona Dodgems
Four teams teams sailed on Wednesday in the now-congested waters off Barcelona Four teams teams sailed on Wednesday in the congested waters off Barcelona in ideal foiling conditions. All teams conducted similar sessions focussed around racing drills, with the chase boats being used to provide a competitive edge to the training. Posted on 1 Jun
Cup Spy May 27: Franciwi AC75 design revealed
Three teams sailed on Monday. The British and USA teams sailed AC75s out of Barcelona Three teams sailed on Monday - the British and USA teams sailed AC75s out of Barcelona. Orient Express launched their AC75, while on the opposite side of the planet, the Kiwis conducted some more two boat testing. Posted on 29 May
Cup Spy May 28: Kiwi kids have a big splash
Two videos of the Cup sailing action from May 28 in Barcelona and the ETNZ nosedive in Auckland Early edition: Four America's Cup teams sailed AC75s off Barcelona on Tuesday. Top sailing photographer Gilles Martin-Raget was shoreside to catch the action. Also catch the full video of the ETNZ Youth Team's spectacular nosedive off Auckland. Posted on 29 May
Cup Spy May 25: Two Tango in Barcelona
Today for the first time in Barcelona two of the AC75 teams lined up against each other Today for the first time in Barcelona two of the AC75 teams lined up against each other in a rules limited way. We didn't learn much. The teams may have learned more, and if so - weren't saying. Posted on 26 May
America's Cup: French reveal their hand
Orient Express Racing Team's AC75 was wheeled out of the shed briefly on Saturday For a rig-stepping test Saturday morning, Orient Express Racing Team's AC75 was wheeled out of the shed briefly during the early hours revealing France's hope for the America's Cup. Posted on 25 May
Cup Spy May 24: Fourth AC75 sailing in Spain
Luna Rossa have made their grand entrance in Spain. French reveal their AC75 raceboat Luna Rossa made their grand entrance onto the 2024 America's Cup stage in Barcelona sailing a three hour session in moderate winds, without incident. The Kiwis were not so fortunate in the AC40s. French reveal their AC75 in Barcelona. Posted on 25 May
Rooster Wetsuit RangeZhik 2024 March - FOOTERC-Tech 2020 Tubes 728x90 BOTTOM