Please select your home edition
Edition
C-Tech 2021 America's Cup 728x90 TOP

Unstoppable growth across the board for SailGP in Season 3

by SailGP 26 May 2023 11:44 PDT
Unstoppable growth across the board for SailGP in Season 3 © SailGP

SailGP delivered more than ever in Season 3 for fans, partners, host cities and its athletes. The global championship once again showed why it is one of the world's fastest growing sports properties with a look back at the figures that made Season 3 record-breaking in every sense.

With Canada and Switzerland joining the line-up for Season 3, a total of nine equal, hydrofoiling F50s competed in 11 events around the world, up from eight events in Season 2. More athletes joined SailGP on its journey to a leading inclusive championship with 26 female athletes engaging in competitive racing, up from 15 in Season 2. The number of participants in SailGP's Inspire program - a global youth community program with careers, learnings and racing activities - also grew, topping 14,665 in Season 3, far exceeding the five-year target set of 10,000 participants.

More fans than ever before witnessed SailGP and with a total dedicated broadcast audience of over 117 million, it was three-times that of the Season 2 audience. There was also significant growth in the secondary audience (news and sports programming), with a 27% increase on Season 2 with 998.8 million viewers. Over 800+ hours of SailGP was broadcast globally which was seen in over 205 territories around the globe, a 10% increase on Season 2.

In particular, the U.S. market saw a significant increase of 82% on Season 2 to over 10 million viewers with a highlight of 1.6 million viewers tuning into the Saint-Tropez event on CBS which was won by the United States SailGP Team, this represented the highest rating for the sport in the United States in over 30 years.

Fans continued to devour SailGP's online offerings, with a 240% increase seen in social media video views and a 136% increase in impressions. The league's social following grew over 44% to now sit above 1.6 million fans. The world's press generated more than 31,000 pieces of coverage on the league, a 31% increase on Season 2, and the number of spectators soared 43%, with over 206,000 fans lining the shores at SailGP's 'race-stadia' around the world to witness the high-speed action.

On the water the F50s went faster than ever, with a new top speed of 99.94 km/h recorded by the France SailGP Team at the Range Rover France Sail Grand Prix in Saint-Tropez. That data came from the Oracle Cloud, an integral part of SailGP, which processed 48 billion data points per race day, an increase of 8 billion on last season.

The host cities in which SailGP held events shared in a total economic impact amount that was 91% higher than that seen in Season 2, with an average economic impact per event of US$13.9 million. Cadiz in Andalucia, Spain saw a record economic impact for a single SailGP event at $56.9 million with an estimated 98,000 spectators enjoying the race action during the two event days.

SailGP also made strong progress in its ambition to become the world's most purpose-driven and sustainable global sports and entertainment platform.

The League won two industry-leading awards - the BBC Green Sports Ambition and Action Award and the Sports Industry Environmental Sustainability Award - while chief purpose officer Fiona Morgan was highly commended in the edie Sustainability Leader of the Year award.

The Impact League, SailGP's podium for the planet, delivered even greater impact in Season 3 as it incentivized teams to reduce their overall footprint and help accelerate inclusivity in sailing. Season 3 winners of the Impact League - Denmark SailGP Team presented by ROCKWOOL - cleared more than five Tons of ocean-bound waste, while its Beneath The Surface sustainability content series attracted more than 25 million views on YouTube.

SailGP also progressed its transition to clean energy. Through optimizing event operations and embedding clean energy technologies, a total saving of 250 Tons of carbon dioxide emissions was made across the season.

On the water, SailGP increased electrification and sustainable operation across its support fleet and trialed the first marine application of sustainable gasoline, enabling a saving of up to 3.4 Tons of carbon dioxide across its European events. SailGP's Season 3 Purpose & Impact Report with detailed results will be published in August.

SailGP managing director Andy Thompson said: "Few sports leagues globally can boast the level of growth and set of achievements SailGP has managed in just three seasons. Season 3 viewership represented the largest dedicated global TV audience seen for the sport of sailing in recent history and our social following continues to exceed expectations. The work of our athletes and staff around the world, and the support of our incredible partners is to be applauded for making this possible, alongside the passionate enthusiasm of our ever-growing fanbase. This is still the beginning of the journey for SailGP and I share the excitement of everyone at SailGP in continuing to grow throughout the next season and beyond."

The global organization worked with Engage Digital, PwC Bermuda, Deloitte, YouGov ® Sport and Meltwater to look at all areas of the business and help understand the full impact of SailGP in its third season. A comprehensive season report will be available later this year.

SailGP Season 4 is just around the corner, starting with the Rolex United States Sail Grand Prix | Chicago at Navy Pier on June 16-17, the first of 12 events that will see new events in Los Angeles, Canada and the Middle East, alongside the return of Italy and New York to the calendar, and fan favourite locations such as Sydney, San Francisco and Saint-Tropez.

sailgp.com

Related Articles

Geneva to host Switzerland's first Sail Grand Prix
The third confirmed event on the championship's hotly-anticipated Season 5 calendar SailGP - the world's most exciting racing on water - has announced the first-ever Rolex Switzerland Sail Grand Prix to take place on the iconic waters of Lake Geneva. Posted on 11 Jun
Loud Luxury to perform at Mubadala NY Sail GP
The racing will unfold over two action-packed days on New York Harbor SailGP, the world's most exciting racing on water, announced today that internationally-acclaimed dance music duo Loud Luxury will perform at the upcoming Mubadala New York Sail Grand Prix. Posted on 10 Jun
ROCKWOOL Canada Sail Grand Prix overall
Emirates Great Britain wins in Halifax Emirates Great Britain has taken the win in a weather-hit final at the ROCKWOOL Canada Sail Grand Prix - with driver Giles Scott claiming his first SailGP victory since stepping into the driver's seat in January of this year. Posted on 3 Jun
SailGP: Big win for Brits in Halifax
Giles Scott and Hannah Mills expertly negotiated the Final Day as the drama unfolded astern The Final Day of Rockwool SailGP Canada was one of the most dramatic in the event's four year history, as the British team sailed effortlessly to win in the rain at Halifax. Posted on 2 Jun
ROCKWOOL Canada Sail Grand Prix Day 1
Emirates Great Britain tops leaderboard on opening day Emirates Great Britain driver Giles Scott has responded to his critics with a commanding performance to secure the top position following the opening day of racing at the ROCKWOOL Canada Sail Grand Prix. Posted on 2 Jun
SailGP: Brits lead after Day 1 in Halifax
The British SailGP crew were a surprise leader on Day 1 on a day in which consistency paid The British SailGP crew, skippered by double Olympic Gold medalist were a surprise to top the overnight leaderboard after Day 1 of the Canada SailGP, sailed in Halifax, Canada. Posted on 1 Jun
Outteridge looks at his SailGP options
"I just want to sail with my mate Goobs again", says Outteridge on his first crew pick Nathan Outteridge is one of the most experienced drivers in SailGP, and he's proven to be a real super sub in the league - stepping in to race for a number of teams when their regular drivers have been unavailable. Posted on 1 Jun
SailGP: Coutts critiques teams ahead of Final
US team to start with a new wingsail trimmer, Coutts says starts are Kiwis' Achilles heel SailGP CEO Russell Coutts gives his behind the scenes insight of what to expect, and outlines what was a boat-setup error aboard three times series champion Tom Slingsby's F50 in the previous event in Posted on 1 Jun
SailGP rivalries set to ignite in Halifax
Ten national teams compete in debut Halifax event for the ROCKWOOL Canada Sail Grand Prix For the first time in SailGP history, the ten national teams take flight on the waters of Halifax for the ROCKWOOL Canada Sail Grand Prix this weekend June 1-2. Posted on 31 May
Guests experience SailGP up close
At immersive New York preview event More than 200 special guests came together last night to celebrate the countdown to New York City's racing event of the summer, the Mubadala New York Sail Grand Prix (June 22-23). Posted on 14 May
Lloyd Stevenson - Equilibrium 728x90px BOTTOMVaikobi 2024 FOOTERCyclops Marine 2023 November - FOOTER