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Leaderboard FD July August September 2023

Lee Marine appointed as Sunreef Yachts dealer in Thailand

by Sunreef Yachts 30 Apr 2023 23:13 PDT
Lee Marine appointed as Sunreef Yachts dealer in Thailand © Sunreef Yachts

Long-standing yachting specialists Lee Marine have just been appointed as Sunreef Yachts dealers in Thailand. The company has been active in Thailand for over 20 years representing several major brands and guiding clients through the acquisition of superyachts.

Josh Lee, managing director of Lee Marine, commented: With our deeply experienced client base demanding personalized yachts built to purpose, it is the perfect time to represent a brand that offers such an exceptional range of yachts, both power and sail, enabling us to work extensively with the customer to create their ideal luxury yacht knowing that they can cruise the whole of Asia and beyond in complete comfort.

Following the appointment, Francis Lapp, CEO of Sunreef Yachts, commented: I am proud to welcome Lee Marine into the Sunreef Yacht's family and we look forward to a long and successful relationship. The growing appetite for yachting and our catamaran models in Asia means we needed experienced partners on the ground to help us support the entire customer experience. Our new shipyard in the United Arab Emirates, opening later this year, provides a simple destination for customers to come and view our yachts, facilities and design office where we can start their journey in becoming a Sunreef owner.

Simon Turner, Sales Director for Sunreef, added: Having lived in Asia for over 10 years, I am very familiar with the fantastic cruising grounds, diverse marine life and simply stunning locations to visit by yacht in Thailand. The stability and autonomy of our yachts mean customers can cruise to the remotest locations in the region in absolute comfort and already we have many inquiries for our eco-range which enables owners to minimize fuel costs whilst enjoying silent operations with no vibrations or nuisance to marine life. Our unique solar panels, battery banks and energy management systems give opportunities for cruising in a way not possible on other yachts and our Asian-based customers have been very quick to understand this.

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