Please select your home edition
Edition
SOUTHERN-SPARS-MISSY-FURLING-BOOMS-728-X-90 TOP

Groupe Beneteau - Appointments to the head of the Boat Division's Brands

by Groupe Beneteau 9 Jan 2023 06:59 PST
Group Beneteau interim financials at August 31, 2020 © Group Beneteau

As part of the Let's Go Beyond! plan and the structuring of the House of Brands, the Groupe Beneteau announces the appointments of Yann Masselot as Chief Brands and Communication Officer for the Boat division and Jean-François Lair as Director of BENETEAU brand.

Yann Masselot, Chief Brands and Communication Officer for the Boat Division
The management of all the Brands and Communication of the Groupe Beneteau was entrusted to Yann Masselot in July 2022. Yann Masselot joined the Beneteau boatyard in 1992 and worked in sales in the UK then France. In 2000, he was appointed to head up commercial operations for LAGOON and enabling the brand to establish itself as the world leader for catamaran cruisers from 2003. He had been appointed CEO of Construction Navale Bordeaux between 2018 and 2020. He had taken over the management of the BENETEAU brand in October 2020.

Jean-François Lair, Director of BENETEAU brand
The BENETEAU brand has been managed by Jean-François Lair since January 1, 2023. Jean-François joined the BENETEAU brand in 2005. He successively held the positions of Sales Manager, Export Director then Beneteau America President. He was most recently EMEA Director of LAGOON. " Jean-François was a very natural choice. His appointment will ensure the continuity in the deployment of the strategy and values of the BENETEAU brand. " confides Yann Masselot.

Related Articles

Ambre Hasson on her Classe Mini campaign
An update Q&A with Ambre Hasson on her Classe Mini campaign Sail-World checked in with Ambre Hasson, the skipper of Mini 618, as she works towards the Mini Transat 2025. This is the second of four interviews with the American Classe Mini skipper as she progresses through six double- or singlehanded 2024 events. Posted today at 3:00 pm
Cup Spy May 24: Fourth AC75 sailing in Spain
Luna Rossa have made their grand entrance in Spain. French reveal their AC75 raceboat Luna Rossa made their grand entrance onto the 2024 America's Cup stage in Barcelona sailing a three hour session in moderate winds, without incident. The Kiwis were not so fortunate in the AC40s. French reveal their AC75 in Barcelona. Posted today at 1:35 pm
Support is everything
The team at A+T are passionate about support and have experts on hand 24/7 A+T are passionate about support, whether it is helping to specify the detail for a new build superyacht, helping a yacht over Teamviewer when mid-Atlantic or opening the office on a Saturday to deliver some wind parts to an Open 60 team member. Posted today at 12:00 pm
J/70 Europeans at Mount Argentario, Italy Day 4
Good To Go climbs on top on the eve of grand finale The J/70 European Championship ranking continues to evolve with the dynamism that has characterized it since the first day. Posted today at 6:20 am
Vendée Liberty Speed Trials
The wind gods only partially delivered for the fleet in New York The wind gods only partially delivered for the NY-Vendee fleet competing in the Vendee Liberty exhibition speed trials on upper New York Harbor today with puffs of breeze deciding the fortunes of the fleet. Posted today at 4:37 am
2024 5.5 Metre Swiss Open at Rolle overall
Caracole repeats title win Caracole (SUI 214, Bernard Haissly, Nicolas Berthoud, Daniel Stampfli) have successfully defended their Swiss open title at Société Nautique Rolloise, at Rolle, on Lake Geneva, after schooling the fleet on light wind speed and tactics. Posted today at 4:14 am
2024 INSA Junior Sabot Nationals preview
Racing starts end of July at San Diego Yacht Club We are excited to announce that registration is now open for the 2024 INSA Junior Sabot Nationals, which will be held at San Diego Yacht Club July 29 through August 1! Posted on 24 May
New Hamilton all weather jacket
Vaikobi share what's great about this all-weather legend With loads of fans loving how warm and dry they are in our Hamilton jacket, we thought we'd share what's great about this all-weather legend. Posted on 24 May
Road To Gold Q&A with Konstantinos Trigonis
Multihull world champion and Olympic coach Technology and tools can be beneficial for learning and development, but ultimately it depends on how you use them. For Konstantinos Trigonis, it's crucial for sailors to be able to *feel* the boat and the conditions around them. Posted on 24 May
California Offshore Race Week is here
The first leg starts off with the Spinnaker Cup, San Francisco to Monterey The 2024 California Offshore Race Week (CORW) is here and the excitement is buzzing. The series includes three separate races down the coast from San Francisco to San Diego. Posted on 24 May
MySail CrewArmstrong 728x90 - MA Foil Range - BOTTOMVaikobi 2024 FOOTER