CL Yachts reports strong 2022 and strengthens its international sales network
by CL Yachts 9 Dec 2022 01:22 NZDT
CL Yachts strengthens its international sales network © CL Yachts
Following a fruitful year that saw the launch of two brand new models, CLX96 and CLB65, CL Yachts is backing up strong sales by expanding and strengthening its sales networks that are now global in coverage.
Over the past two years the production yacht builder, with headquarters in Hong Kong, has implemented a comprehensive expansion strategy in 2021 and 2022 to better focus sales activities in different international markets.
The all-important US market will continue to be managed by the CL Yachts Office in Fort Lauderdale (USA and Canada) and Rex Marine Center Inc. in Norwalk, Connecticut. Likewise the CL Yachts Office in Hong Kong will continue to oversee sales in Asia and Europe, and Silverstar Marine Australia in Western Australia.
Ms Carmen Lau, Senior Advisor of Camper & Nicholsons International was appointed as worldwide agent (excluding the US, South America and Canada) to manage sales of CLX96 flagship model designed by Jozeph Forakis. Through the partnership with Camper & Nicholsons International, CL Yachts is confident that it will be an assurance of quality, luxury and prestige for CLX96.
In response to growing enquiries from local regions, the company has made the following appointments:
Sydney Marine Brokerage in Sydney was appointed to manage sales in Australasia (excluding Western Australia).
Royal Yachting Middle East Boat Trading LLC, based in Dubai, now manages sales in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
Premium Nautical Pte Ltd, based in Singapore, now manages sales in Singapore, Indonesia, Malaysia and Thailand.
Asia Boating Ltd, based in Hong Kong, now manages sales in Hong Kong and Macau.
"We are delighted to welcome our new partners in Asia Pacific and the Middle East as part of the CL Yachts sales network," says Martin Lo, Director of CL Yachts. "Their vast experience and local knowledge is invaluable to support our growth in these highly competitive and dynamic markets. 2022 has been a milestone in the history of CL Yachts. We presented two innovative yachts at FLIBS: the award-winning CLX96 and the newest B-Series member CLB65. Now our growing worldwide sales network has set us on a new journey and our next move will be to meet increasing demand in Europe."