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Rooster 2020 - Impact BA - LEADERBOARD

Rooster partners with the Final Straw foundation

by Kate Morrison 2 Dec 2022 10:00 PST
Rooster Final Straw foundation Clean Christmas campaign © Rooster

Rooster have teamed up with the Final Straw foundation to launch their 'Clean Christmas Campaign'.

This campaign aims to tackle the classic Christmas giveaways differently this year, in favour to reduce waste and environmental impact. There are two ways in which Rooster are offering people to get involved, for maximum inclusivity as they appreciate one or the other may not be possible for everyone.

There is an incentive to get involved where Rooster are gifting a limited edition co-branded Rooster + Final Straw Foundation award winning Aquafleece® Robe, alongside a Cora Ball laundry ball (for microfiber collection whilst washing the removeable lining) to the best eco warriors that partake in the campaign.

As an outdoors brand, Rooster® rely on the outdoors as their playground, where protecting it is at the forefront of the brands ethos. They are excited to be partnering with the Final Straw Foundation on this campaign, who are a registered charity working to highlight the impact of plastic pollution on our environment and to try to minimise the amount of plastic entering our local seas and wider ocean.

"We are excited to work with the Final Straw Foundation on this campaign, not only for their invaluable advice on eco practises but also to increase awareness behind the importance of cleaning up our environment so that we can continue to have fun in what nature offers." - Luke Morrison, CEO, Rooster.

The campaign has two actions to get involved.

  1. Pick up some rubbish within the local community, whether this be the local park, beach or around the streets. Or go even further, and organise a group cleanup.

  2. Repurpose any of your old sailing gear to make it into something useful for a second lease of life.
Rooster have set up a page on their website, launching on Tuesday 6th December with further information on the campaign. It features safety tips for litter cleans, benefits to getting outdoors or doing something practical, and downloadable patterns for making other items.

The concept of the campaign is to push a movement in mindset and awareness in the watersports and outdoors community, enhanced through the use of social media sharing and engagement to gain visibility.

Bianca Carr, founder and CEO at the Final Straw Foundation offered some words about why they like Rooster.

"Rooster is encouraging everyone to live a more sustainable lifestyle and reduce their personal plastic footprint. The environment is important to Rooster, and it's a pleasure to see them taking their responsibility so seriously."

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Rooster 2020 - Impact BA - FOOTER