Please select your home edition
Edition
Leaderboard April May 2023

The Ocean Race, Red Sea Global and Warner Bros. Discovery join forces with innovative partnership

by The Ocean Race 30 Nov 2022 04:12 PST
Leg 1 of The Ocean Race starts 15 January 2023 in Alicante, Spain © Sailing Energy / The Ocean Race

Following the recent announcement of an extensive new relationship with Warner Bros. Discovery, The Ocean Race has confirmed a new partnership agreement which will be the first to be amplified via its worldwide broadcast partner.

Red Sea Global, the ambitious regenerative tourism developer, becomes The Ocean Race's Regenerative Project Partner and the agreement encompasses a partnership rights package for the next two editions of the Race.

As a partner, Red Sea Global will help promote the race and drive awareness of the importance of ocean health to an international audience. The partnership will see Red Sea Global, primarily through its project The Red Sea, collaborate with The Ocean Race in holding events and educational initiatives, supported by content developed in collaboration with Warner Bros. Discovery.

For its part of the collaboration, Warner Bros. Discovery will harness its content capabilities and global reach to produce a series of short features around the ocean and travel in the region. The content will air around its live broadcast of The Ocean Race during 2023 and adds to Warner Bros. Discovery's multi-year race coverage.

"The Red Sea is a new type of development, and has a vision to prioritise both people and planet based around commitments in support of regenerative tourism. Similarly, this is an innovative new type of partnership for us, where our respective collaborations with Red Sea Global and Warner Bros. Discovery results in a stronger outcome in pursuit of this goal," said Johan Salén, The Ocean Race.

"We hope this will become a new template for other partnerships going forward, focusing on collaborations with purpose while taking advantage of the production and distribution power of a worldwide broadcast partner such as Warner Bros. Discovery for the benefit of all involved," Salén continued.

"We are proud to become the Regenerative Project Partner of The Ocean Race. Sustainability sits at the very heart of our work at Red Sea Global, so The Ocean Race - and its impressive ambitions when it comes to ocean health - makes them a natural fit as a partner," said John Pagano, Group CEO of Red Sea Global.

"The sea has always been an important part of Saudi Arabia's history and heritage - dating back to the ancient spice trade routes, and creating thriving communities along its coasts. Through this partnership, we hope to support the efforts of The Ocean Race to raise awareness of the challenges facing our oceans globally today, and protect the outstanding beauty of the marine ecosystems in areas such as the Red Sea. At the same time, we want to nurture the next generation of sailors and build a sailing legacy for years to come," Pagano concluded.

"We are proud to be the worldwide broadcaster for The Ocean Race and welcome the opportunity to build on the stories we will tell about sailing's toughest round the world race with those around the Red Sea Global project, particularly this combined effort to promote ocean health and its wider conservation. Around our race coverage and through our platforms, we have a unique ability to share greater understanding of these stories with a scaled and broad international audience. We look forward to utilising Warner Bros. Discovery's creative capabilities to further expand awareness of our partner's goals and initiatives all-year round," said Mike Rich, Head of Sports Marketing Solutions, Warner Bros. Discovery.

Related Articles

Aarhus In-Port Race set for Sunday showdown
The sunny skies are forecast to continue Conditions in Aarhus have been incredible so far during the stopover and the sunny skies are forecast to continue into Sunday's In-Port Race. Crowds have been enjoying the warmth and the city of smiles has been living up to its name. Posted on 3 Jun
Wammen announces new law on nature & biodiversity
Denmark's Finance Minister urges the international community to fight for the ocean Wammen announces new law on nature and biodiversity at The Ocean Race Summit Aarhus held during the stopover of the round-the-world sailing race. Posted on 3 Jun
Team JAJO ready to rejoin The Ocean Race
On 8th June, the fleet will set course for The Hague The Team JAJO VO65 arrived in Aarhus, Denmark last weekend to rejoin The Ocean Race for the VO65 Sprint Cup. The Dutch flagged team, led by skipper Jelmer Van Beek, will be preparing for the Aarhus In-Port Race on 4 June. Posted on 31 May
VO65 fleet returns for The Ocean Race VO65 Sprint
WindWhisper Racing Team is already in Aarhus, training The last time we saw the VO65 fleet in The Ocean Race was in January and the teams had just completed the opening stage of the VO65 Sprint, from Alicante, Spain to Cabo Verde. Posted on 26 May
The Ocean Race's In-Port Race Postponed
Due to deteriorating weather in Newport Due to deteriorating weather, the In-Port Race in Newport which was scheduled for this Saturday 20 May at 14:10 local time (20:10 CEST) has been postponed and will take place on Sunday, ahead of the start of Leg 5. Posted on 20 May
The fight for first starts in Newport
Three teams are within one point at the top of The Ocean Race leaderboard Four IMOCA teams will compete in the Newport In Port Race on Saturday before heading off across the Atlantic as The Ocean Race leaves the Americas and returns to Europe. Posted on 20 May
The Ocean Race Leg 4 Day 19: 11th Hour win
11th Hour Racing Team wins in hometown, with Malizia second, closing up the leaderboard 11th Hour Racing Team have won Leg 4 of The Ocean Race, leading the fleet into their hometown of Newport, Rhode Island on a spectacular spring afternoon in New England. Posted on 10 May
Hard landing in the middle of high-speed mode
For GUYOT environnement - Team Europe during Leg 4 of The Ocean Race It was like a hard knockdown out of nowhere in a strongly fought boxing match: GUYOT environnement - Team Europe had just found its rhythm on the fourth leg of The Ocean Race, had dived into the trade winds after days of nerves in the slack zone. Posted on 1 May
Every nautical mile counts
GUYOT environnement - Team Europe is strengthening its commitment to ocean protection GUYOT environnement - Team Europe is strengthening its commitment to ocean protection and plastic waste recycling by partnering with Berlin-based CleanHub, an organization whose mission is to keep plastic pollution out of our oceans. Posted on 26 Apr
Heiner and Kirketerp join Team JAJO
Team JAJO skipper Jelmer van Beek is glad that he can add both former Olympians to his team Olympic gold medalist Martin Kirketerp and former Laser World Champion Nicholas Heiner join Team JAJO for The Ocean Race. The Dane Kirketerp will be sailing on Team JAJO during both Leg 6 and 7, Dutchman Heiner will only sail Leg 7. Posted on 26 Apr
RS Sailing 2021 - FOOTERVisit Pensacola 2023 FOOTERJ Composites 2022 - J45 v4 FOOTER