Lagoon announces its new partnership with Sea Style
by Lagoon 10 Oct 2022 00:28 AEDT
Sea Style Yacht Partners and Lagoon Catamarans announce a strategic marketing partnership to promote the first fractional yacht ownership program offering multi-hull power and sailing yachts.
This partnership fuses Lagoon's leading catamaran manufacturing power with Sea Style's expertise on fractional ownership solutions, first-class yacht management and crewing services. Sea Style Yacht Partners is part of the Sea Style Acquisition (SSA), a leader in fractional yachting for the past 20 years and is the innovator of well-known boat sharing programs such as SailTime, PowerTime, and EMBARK scheduling software.
Lagoon's international network will have access to this fractional ownership program where Sea Style Yacht Partners will offer Lagoon catamarans from the SIXTY and SEVENTY ranges.
"We are very proud to sign this strategic partnership with the worldwide leader in catamarans. It shows that fractional ownership is not only trending but will become an important part of our industry in the coming years," says Mathias Chouraki, president of Sea Style Yacht Partners, veteran yacht broker, and licensed commercial captain. "We are honored to have the trust of Lagoon catamarans to help us develop our fleet of fractionally owned yachts and are looking forward to a long and successful partnership with their incredible network of dealers."
Sea Style Yacht Partners offers a dedicated path to yacht ownership by offering their clients the option to buy a 25% or 50% share in a fully crewed yacht or large luxury catamaran, focusing on the market for vessels between 60 and 150 feet.
Thomas Gailly, Lagoon brand director, said: "We are thrilled to announce this collaboration with Sea Style. Nowadays we need to find different and new ways to address the customer needs in the multi-hull market. This opportunity brings new sales perspectives to the Lagoon dealer network in the rapidly changing boating environment."
How it works:
- Owners Purchase a 25% or 50% share of a luxury yacht that is fully equipped and outfitted with top-end amenities.
- Sea Style Yacht Partners shares can be financed through an exclusive loan program that provides clients a simple cash investment.
- Operational costs are shared by each client based on a percentage of ownership. Sea Style manages the accounts for the vessel and provides the owners with an easy-to-read monthly expense statement.
- Sea Style handles all operations; from crew management, insurance, and dockage to regular maintenance and repairs.
- Depending on the level of ownership, owners are guaranteed a minimum of seven to 14 weeks a year.
- Owners plan their vacation well in advance or last-minute (48-hour notice) if no other owners are on board.
- Sea Style may be in locations from the Mediterranean Sea to the Caribbean and the East Coast of the United States (Florida, the Hamptons, Rhode Island, just to name a few.) Yacht relocations are planned before each season with the input of the owners.
"Yacht owners typically use their boats five to eight weeks a year, and ownership in the Sea Style program allows owners the same level of usage while having their yacht fully managed so they can enjoy a luxury vacation while significantly reducing their cost of ownership," adds Chouraki.
The partnership was announced at Cannes Yachting Festival in France on Sept. 6th, and Sea Style Yacht Partners will be in attendance at the Annapolis Boat Show (Oct. 6-9 & 13-17), the Fort Lauderdale International Boat Show (Oct. 26-30), and the Miami International Boat Show (Feb. 15-19, 2023.) Visit the shows or visit the company's website online at www.seastyle.net.