Eric Krasnoo joins US Sailing as the Senior Vice President of Partnerships and Memberships
by US Sailing 26 May 2022 09:38 AEST
US Sailing is excited to announce the addition of Eric Krasnoo to the executive team of US Sailing as the Senior Vice President of Partnerships and Memberships.
"We are pleased to welcome Eric to US Sailing," said CEO Alan Ostfield. "Eric's breadth of experiences with sports, partnerships and consumer properties will enhance our ability to provide great value to our partners and members."
Krasnoo brings a wealth of sports media and partnership experience to US Sailing.
Before joining the organization, Eric founded THE NEXT SEASON, LLC, a sports consultancy that advises brands and properties in corporate partnership sales, strategic planning, business operations and media.
He was also the Sr. Vice President / General Manager for Screenvision Sports, overseeing all facets of this new divisional effort including business development, partnership marketing, negotiation, strategy, operations and external relations.
Prior to that, Eric spent eight seasons with Major League Soccer/Soccer United Marketing building and leading the commercial media sales efforts for the league. Eric managed a team that oversaw strategic content development for league partners which included ideation, product development, packaging, and operations working with ESPN, FOX and Univision as well as the MLS owned digital assets.
Eric is also a Trustee of Link Community Charter School in Newark, NJ and a board member in the Athletic Department at his alma mater Wesleyan University, where he received a BA in Psychology. He also holds an MBA in marketing from Cornell University's Johnson Graduate School of Management.
He and his wife Linda have two grown children and currently reside in Princeton, NJ with plans to move to the Bristol area this summer.