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Coast Guard Foundation LEADERBOARD 2

To infinity... and beyond!

by 69F Sailing 23 Nov 2021 04:07 PST
Persico 69F sailing © Marta Rovatti Studihard

A brilliant 69F season has just ended and that sets the stage for an even more exciting and action-packed future.

"Sustainability is performance".

The above words capture Davide Serra's philosophy, adding: "Green is not a slogan. But the companies that create the future". Among these green companies is Coming Solutions, which brings Italian excellence to the 69F project and aims to launch the international yachting sector into the future.

The project concerns new generation boats, the Persico 69F. Special wings, or "foils", allow these boats to fly over the water, reaching speeds of up to 34 knots (about 65 km / h) and always sailing at least twice as fast as the wind. This makes the Persico 69F one of the fastest sailing boats in the world, in relation to their length (6.9 meters).

The recipe is simple, three or four crew members, pure joy, sustainability and performance. We talk about technology, innovation, but we also talk about young people and sports. The 69F project aims to create an innovative, spectacular, and sustainable sailing competition format, both economically and environmentally.

"The 69F project is the result of the commitment and skills of athletes, engineers and communication entrepreneurs who share the idea that the popularization and practice of sport can, and must, necessarily be integrated in the context of sustainability. We have seen the work and passion of this wonderful group of entrepreneurs, we strongly believe in the project, and we are supporting its growth "

This is Davide Serra's vision. He has chosen to contribute to the development of the 69F by financing the company and supporting new governance to contribute to new strategic assets. Together they have defined a sustainable international growth path that is consistent with the values of the founding members.

"We have studied and built an innovative high-performance boat, we have designed two captivating and sustainable competition formats designed to train future young flying sailors and to entertain everyone, from pros to amateurs. We have created an attractive brand image, and... we have been busy. This year we proved the principle and, thanks to the intervention of Davide, we are growing. We have just founded the 69F AMERICA, which, from January, will allow us to run both regatta formats in Miami and Newport and, from next year, we plan to start fruitful collaborations in Asia, Africa and Oceania to cover all the continents.

These are the words of Paolo Casti, the manager chosen by Davide Serra to raise the level of the challenge:

"We chose Paolo as CEO because, as founding partner, from the birth of the startup, he had a fundamental role both in the creation of the brand and in the construction of the product and communication strategy. He is a designer with solid managerial experience; he focused and supported the values of the 69F project from the beginning. He developed a winning strategy for the implementation of the brand value together with Enrico Tettamanti, the Chairman of the company, who has shared the sea and sailing with me around the world and is the ideal interpreter of this challenge ".

Following two years of development and improvements of the boat, the 69F project has evolved and has now validated a mature business model. Boats will be chartered on a "sailing as a service" model that allows over 100 regatta days in the year. This unparalleled intensity has built a community of professional athletes, owners, and fans extraordinarily linked to the brand activities and its projects.

According to the company's estimates, each "Six-Pack", the batch of 6 owned boats that represents the development module of the expansion model, generates a market demand of 12 other boats in the consumer bases of the locations of the sporting activities.

The company reasonably forecasts building a fleet of one hundred boats... One hundred boats in the service of thousands of athletes around the world.

"Our goal is to prepare for rapid growth in our fleets on all the most important regattas in the world over the next three years. This is why we are focused on creating and supporting the activities of the newly born international sailing class and, above all, on improving the formats of products and services relating to competitive activity. Furthermore, we will build innovative, spectacular and sustainable solutions that will allow us to broaden the perception of our business even outside the sailing and sailors market. The ultimate goal is to implement the value of the brand within the extended sport-health-lifestyle market. A market that, according to the most recent estimates, will increase tenfold in just five years" adds Enrico Tettamanti.

"Coaching services will make the difference in users' choices, and our evolution is linked to the extension of these services: from competitions to experiences, from clothing to equipment. All within an ecosystem aimed at promoting sport and innovation", concludes Casti.

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