Henri-Lloyd are turning Black Friday Blue
by Henri-Lloyd 18 Nov 2021 04:00 PST
22-29 November 2021
Turning Black Friday, Blue © Henri-Lloyd
Henri-Lloyd aren't participating in traditional 'Black Friday' discounting that
encourages over consumption and increases the strain on our planet. Instead,
20% of all sales made online from Monday 22nd to Monday 29th November will
be donated to ocean clean-up efforts to help protect the future of our seas.
In fact, the brand encourages not to buy what you don't need and repair what you
have - but if you must buy, do so responsibly.
Striving towards a sustainable future, Henri-Lloyd are passionate about offering
exceptional, quality clothing that lasts. Most importantly, the majority of
products are made in European factories to decrease the carbon footprint as
well as ensuring higher quality working conditions for factory workers. What's
more, Henri-Lloyd no longer distribute through wholesale, cutting out the
middlemen allows them to focus costs on sustainability goals as well as being
able to offer customers the best possible prices everyday.
"For those of you who know our brand, you will know that the Oceans are central
to our very DNA. Our Oceans are under stress through man-made activities and
it is our mission to not only protect them but also to actively engage in projects
that will clean and repair the damage." - Dan Williams, Brand Director.
Founded by Henri Strzelecki and his business partner, Angus Lloyd, in 1963
Henri-Lloyd design and build innovative sailing clothing to protect sailors and
adventurers from the most extreme weather. Henri-Lloyd sell direct to customers
through their own channels which allows the brand to focus on delivering on
it's sustainability promises. By eliminating inflated retail prices that come with
selling through wholesale, Henri-Lloyd are able to offer higher quality products
at fair and affordable prices, so that quality investment pieces are available to all.
www.henrilloyd.com/stories/sustainability