Please select your home edition
Cyclops 2020 - SmartlinkNano - LEADERBOARD

World Sailing and SAP bring Sailing Analytics to broadcasters, commentators and fans for first-time

by World Sailing 30 Sep 22:56 PDT
World Sailing and SAP bring Sailing Analytics to broadcasters, commentators and fans for first-time at the Olympic Games in Tokyo © World Sailing

World Sailing and long-time partner SAP recently collaborated to provide rights-holding broadcasters, their commentators and fans around the world with insights into real-time data and analytics from SAP Sailing Analytics during sailing competitions at the Tokyo 2020 Olympic Games.

This level of detail was previously unavailable. However, for the global sailing community closely following the action on Enoshima's waters this summer, SAP Sailing Analytics provided added depth to live broadcasts, a wind-based leader board for greater accuracy in-race and the opportunity for fans around the world to follow the races in real-time with a broader range of statistics and insights to draw from.

The new tools were introduced during Tokyo 2020 to great acclaim, marking the first time that the power of SAP Sailing Analytics, the largest and most robust sailing platform and database in the world, has been used at the Games. The project brought together Swiss Timing, Olympic Broadcasting Services (OBS), SAP and World Sailing to deliver the upgrade, which was then distributed globally to Olympic broadcast rights holders and Member National Authorities.

More than 30 Rights Holders such as the BBC, ZDF, SkyNZ, Eurosport and CBC, tapped into the power of SAP Sailing Analytics to provide their commentators with more informed and detailed data and analysis that would enhance the experience of their viewers.

In addition to accessing live data that was utilized by broadcasters and commentators, rights holding broadcasters utilized widgets on their websites that provided users with real-time data from SAP Sailing Analytics such as wind speed/direction, boat speed, gaps between boats and live rankings.

Scott Over, World Sailing Commercial Director, said, "The use of SAP Sailing Analytics to enhance the broadcast and viewing experience during the Olympic Games added a richness and depth to the coverage, post-race analysis and the same high quality 'second-screen' interaction the media and fans are accustomed to at World Sailing's events. The partnership with SAP has allowed us to bring this feature to the Olympic Games and reach a global audience of millions. This really is a landmark achievement for the sport and we look forward to a widespread roll out across more of our activities in the coming months."

Alastair Fox, World Sailing Tokyo 2020 Technical Delegate & Event Director, said, "Sailing has the potential to become a fully-immersive experience for the viewer and a data-driven sport. Leveraging SAP Sailing Analytics to access real-time data allows audiences around the world to better understand and appreciate the sport, and we hope this will lead to further growth across sailing."

Olympic sailing commentary teams praised the added insight and the results were excellent both from OBS as well as producing record-breaking engagement numbers for SAP. Previously, the highest number of unique users on SAP Sailing Analytics was just below 50,000 at the Sailing World Championships in Aarhus in 2018, while visitors to the platform surpassed 450,000 unique users during Tokyo 2020. It is also estimated that more than 250 million people worldwide watched sailing events during the Tokyo 2020 Olympic Games, beating the figures released for Rio 2016.

"Using SAP Sailing Analytics during the Games gave me detailed insights into what was happening second-by-second behind the visual story and allows a commentator to see not just who is winning, but exactly why they are," said BBC sailing commentator, Niall Myant.

"This gives the opportunity to dig deeper into our sport with accuracy and the viewer gets the real story, and with it a deeper appreciation of why these athletes are the best in the world. More data isn't enough, it needs to be collated and presented in the right form which SAP Sailing Analytics does. If you want to know who is gaining an edge over their rivals, it's just a click away. In the past, we would shy away from the complexity of our sport, but with this system it is easy to show just how much these athletes are doing to win."

Virtually all Olympic-bound sailors use the SAP Sailing Analytics to review their performances during the Sailing World Cup, as well as many European and World Championships. The added transparency has also improved the overall structure of the game which has led to a recognisable drop in post-race rule disputes.

SAP and World Sailing are now focused on the provision of more technology at the Offshore World Championships and the Youth Sailing World Championships later this year as well as planning to implement the service at all international events in 2022.

Related Articles

Voting open for World Sailing Awards
Rolex World Sailor of the Year and more awards too The World Sailing Awards 2021 - celebrating the outstanding achievements and exceptional contributions to sailing - is now open for online voting! Posted on 18 Nov
eSailing Nations Cup champions crowned
A huge weekend saw two major tournaments come to a close The eSailing Nations Cup final saw France take on Great Britain in the live virtual final, while the eSailing World Championship featured the ten qualifiers in a winner take all. Posted on 11 Nov
World Sailing commits to 'Race To Zero' campaign
One of the founders of the UN's Sports for Climate Action Framework Sailing joins thousands around the world in pledging to be net zero by 2050, aligning sport with the goals of the Paris Agreement and accelerating efforts to address climate change. Posted on 6 Nov
Women's Match Racing World Championship 2021
Match in Pink takes the title with perfect score in Cherbourg France's Pauline Courtois, bronze medallist at the 2019 Women's Match Racing World Championships, on Match in Pink by Normandy Elite Team took gold in emphatic style at this year's World Championships on home waters in Cherbourg-en-Cotentin. Posted on 3 Nov
2021 Women's Match Racing Worlds preview
Cherbourg event features Olympic and America's Cup champions The 2021 Women's Match Racing World Championship, featuring Olympic and America's Cup champions, is set to take over Europe's second largest artificial harbour - Cherbourg-en-Cotentin in Normandy, France - from tomorrow (Thursday, 28 October). Posted on 27 Oct
World Sailing kick-starts reinstatement bid
For the Paralympic Games in Los Angeles 2028 World Sailing, the international federation for the sport of sailing recognized by the International Olympic Committee (IOC), today officially kick-started their campaign for sailing to be reinstated at the Paralympic Games in Los Angeles (USA) in 2028. Posted on 26 Oct
Sustainability Award nomination closes this Friday
Submit your nominiation for the World Sailing 11th Hour Racing Sustainability Award There are less than five days remaining to submit nominations for this year's World Sailing 11th Hour Racing Sustainability Award, the highest recognition of success in marine sustainability. Posted on 12 Oct
Steering the Course gets underway
The Southern Hemisphere edition of the global women's sailing festival started Friday The Southern Hemisphere edition of Steering the Course, World Sailing's global women's sailing festival started Friday. Following the success of the first edition in the Northern Hemisphere, it is now the turn of countries, classes and sailing clubs. Posted on 2 Oct
Hempel Mixed Two Person Offshore Worlds overall
Italian team Claudia Rossi & Pietro D'Alì have been crowned winners Italian team Claudia Rossi & Pietro D'Alì have been crowned winners of the 2021 Hempel Mixed Two Person Offshore World Championship after a hard-fought final leg to Venice. Posted on 26 Sep
2021 Hempel Mixed Two Person Offshore Worlds Leg 3
Title to be decided on final sprint to Venice The outcome of the 2021 Hempel Mixed Two Person Offshore World Championship will be decided at the finish line in Venice on Friday 24 September. Posted on 24 Sep
Henr-Lloyd 2021 For the love of foul weather FOOTERSelden 2020 - FOOTERRooster 2020 - Impact BA - FOOTER