Bonnier Corp. taps industry veteran Sarah Renz to lead Helly Hansen NOOD Regatta Series
by Tony Veneziano 8 May 2021 00:55 AEST
2020 Helly Hansen NOOD Regatta - Saint Petersburg, Florida © Paul Todd/OutsideImages.com
Sarah Renz has been named Event Director for Sailing Events, Bonnier Corp., it was announced today by Jonathan Moore, Executive Vice President, Events. Renz will oversee the execution of the Helly Hansen National Offshore One Design (NOOD) Regatta Series and develop new opportunities in the sailing category.
"We are very excited to have Sarah joining us at Bonnier Events," Moore said. "Our sailing portfolio is one of the strongest in the industry, and Sarah will bring a wealth of knowledge, relationships and new ideas to help us build upon our existing strengths. Her experience in business development and sailing events will open new doors and create new opportunities for Bonnier Corp."
Renz spent the past seven years working as VP of the Berteau Group, a a full-service marketing collective, she founded. In her new role with Bonnier Events, Renz will focus on strategy and activation.
"Sailing World and Cruising World are the pinnacle of content and expertise in the U.S. sailing market," Renz said. "With the new executive team and Board leadership at Bonnier, and the growing interest in boating across the country, my intent to leverage growth in a sport that I'm passionate will help expand opportunities for our youth who can design incredible paths for the sport into the future."
The regatta series, known as the Helly Hansen NOODs, is America's largest and longest running national regatta series. It is truly a one-of-a-kind series, known for its phenomenal racing platform for pros and amateur, at the most highly acclaimed clubs and sailing destinations in the U.S.
"The Helly Hansen NOOD Regatta Chicago, hosted by Chicago Yacht Club, June 11 to 13, 2021 will be a welcome return to racing for many freshwater sailors. We look forward to welcoming our sailors again withthe on-site support of our partners at Helly Hansen North Sails, Mount Gay Rum, Team One Newport, Sunsail and Torqeedo."
Visit www.sailingworld.com/helly-hansen-nood-regattas to learn more about NOOD regattas and register.